Market Research Marketing Manager (H/F)

At Lyft, our purpose is to serve and connect. Lyft is seeking a research professional to join our CMI Team as a Consumer & Market Insights Manager . You’ll focus on audience research, uncovering deep insights about what makes those in the Lyft community tick, particularly our Riders and Drivers. You’ll be instrumental in helping Lyft uplevel what we do to meet our users’ needs and how to most effectively communicate with them. The best candidates for this role are people who love to partner cross functionally, represent the voice of the customer, and take pride in delivering best-in-class insights. The successful candidate will also be an excellent communicator and a flexible team player who thrives in a fast-paced, dynamic working environment. Partner primarily with the Marketing organization and deliver insights by designing and executing qualitative and quantitative research projects that will support messaging, communication, and go to market strategies through powerful insights that speak to the needs of our Riders or Drivers
Partner closely with members of the larger research team, Design organization, and product team to communicate findings
Create empathy for our consumers by uncovering insights that inspire us to create marketing and product experiences that increase consumers’ love for Lyft
Guide business partners in defining actionable research and insights, firmly anchored in business realities
Choose appropriate research method(s), including primary qualitative, primary quantitative, data analysis, and secondary research
Conduct research primarily in the Rider or Driver space while knowing that our business is ever expanding, which could enable research needs in other areas such as Lyft’s bikes and scooter business and B2B research needs
Design and deliver full scale research projects, from scope to delivery
Develop and translate multiple data sets and insights into a clear and compelling narrative
Identify and onboard new vendors and manage existing ones
Own prioritization, calendar, budget, and stakeholder management for your focal areas
Collaborate with other researchers across the company, including those in UX Research, Data Science, and Public Policy
Available for occasional travel as research or company needs require
Proficient in market research methodologies, both qualitative (e.g., customer satisfaction, campaign effectiveness, discrete-choice studies, tracking studies, concept testing).

• 3-5 years leading quantitative and qualitative primary research that delivers business results, ideally as part of a market research team
• Comfortable with survey writing, data weighting, defining sample criteria, incorporating advanced statistical concepts into research design, and translating findings into deck-based readouts (Lyft is a Google suite company, so you’ll be working in Google slides with us.)
• Skilled in designing research projects from scope, execution, and delivery of results through reports and presentations that are customized to a team’s particular needs
• Drive multiple projects forward simultaneously, and on-schedule in a fast-paced environment.
• Able to conduct in-house research while also partnering and managing external vendors
• Experience working with Data Science to combine behavioral with attitudinal data
• Experience informing marketing work, including positioning and message testing, naming, audience sizing, etc.
• Experience with Google Workspace, Microsoft Excel, survey tools (i.e., Qualtrics) and statistical software (i.e. SQL is a nice bonus but is not required initially for this role.

Extended health and dental coverage options, along with life insurance and disability benefits
Family building benefits
Child care and pet benefits
Access to a Lyft funded Health Care Savings Account
RRSP plan with company match to help save for your future
In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. The expected base pay range for this position in the Toronto area is $108,000 - $135,000, not inclusive of potential equity offering, bonus or benefits. Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.