Marketing strategic manager F/H

Description

Join our team and what we'll accomplish together

TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.

Our culture is fundamentally centered on a passion for growth, our deep desire to seize every opportunity and embrace change, our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers, to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we do. In doing so, we create innovations that change the lives of thousands of people across Canada.

At TELUS, we are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes. We build on everyone's ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.

What You'll Do

The Senior Marketing Manager will be responsible for developing and executing the holistic omnichannel strategy to optimize GTM performance in communities. This role requires expertise in local activation, event coordination, and channel implementation.

Holistic Omnichannel Strategy and Implementation:

Develop community attack playbook using appropriate channels

Optimize GTM performance across all channels

Create omnichannel strategies to maximize impact

Ensure experience consistency across all touchpoints

Local Activation and Event Calendar:

Create holistic view of event and activation calendar

Prioritize, coordinate, and enable community events and activities

Manage local activation in Falcon communities

Coordinate launches and local initiatives

Cross-Functional Alignment and Coordination:

Ensure cross-functional alignment and coordination

Coordinate with channel, product, and operations teams

Facilitate collaboration between different functions

Manage interdependencies between initiatives

Channel Enablement:

Develop playbooks

Create and manage training cadence

Attend training and support field sales teams

Marketing Assets Enablement and Coordination:

Coordinate marketing assets for channels, partners, influencers

Develop social selling strategies

Create social media playbooks

Develop campaigns, rallies, scripts, etc.

Qualifications

What you bring

Education and Experience:

Bachelor's degree in marketing, commerce, communication, or related field

Minimum 7-10 years of experience in marketing, channel management, or commercial activation

Demonstrated experience in event management and local activation

Knowledge of omnichannel strategies and digital sales transformation

Experience in cross-functional coordination

Technical Skills:

Experience with project and event management tools

Knowledge of CRM systems and marketing platforms

Data analysis and performance measurement skills

Experience with collaboration and communication tools

Interpersonal Skills:

Excellent communication skills

Ability to work in teams and collaborate with multiple departments

Organized, meticulous, and detail-oriented

Creativity and ability to propose innovative ideas

Adaptability and change management

Great-to-haves

~ Bilingual in English and French