Marketing Manager Coordinator// Full-time, Permanent

Rady Faculty of Health Sciences

Date posted: Marketing Officer - AA2 (AESES)
Revised Regular Continuing Full-Time (Budget Funded)
Full-time:
Permanent:
35 Hours/week (Monday to Friday, 8:30 am to 4:30 pm)

28.83 to $40.63 per hour ($52,470.60 to $73,946.60 per annum)

Trial/Probation period:

MINIMUM FORMAL EDUCATION/TRAINING REQUIRED:

Undergraduate degree in a related discipline.
Two years of directly related administrative experience required.

• 2 years marketing communications and client management experience in an integrated marketing communications setting preferred.
• Experience in research, science, medical or health environment preferred.
• Proven track record of successful strategic marketing communications planning and implementation is required.

Exceptional client relations and relationship building skills are required.
Solid understanding of print and digital marketing communications platforms and ability to leverage in an integrated way to meet identified goals and objectives is required.
Experience in marketing and promotion on social media is required.
Proficiency with Microsoft Office 365, MailChimp, Drupal, WordPress, Adobe Acrobat Pro, social media platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube) is required.
Exceptional oral and written communication skills, with the ability to provide advice and develop and present informational materials is required.
Knowledge of traditional and digital media buying tactics is required.
Strong project management skills, including the ability to prioritize work, handle multiple projects simultaneously and meet tight deadlines is required.
Ability to develop effective marketing strategies and evaluate those strategies is required.
Microsoft Suite (Office 365, Teams, Excel, PowerPoint), Adobe Acrobat is required.
Content management systems (Drupal and WordPress) is required.
Graphic design and review software (InDesign, Adobe Acrobat Pro) is required.
Social media platforms (Facebook, Instagram, LinkedIn, YouTube) is required.
A proven track record in working with all levels of staff, including senior administration, external stakeholders and others is an asset.
Experience in InDesign an asset.
Demonstrated ability to manage a broad range of marketing communications projects from concept to completion is required. This includes, but is not limited to marketing strategies, print publications, social media strategies, digital content development, advertising, and market research is an asset.

MARKETING COMMUNICATIONS

Works collaboratively with student recruitment representatives and leadership from across Rady Faculty programs, to plan, develop, implement and evaluate the annual cycle of prospective student marketing and communications initiatives, including partnering with central marketing and brand on the institutional advertising campaign, developing independent ad and marketing campaigns, events and website content. Provides support in the planning, implementation and evaluation of marketing communications efforts associated with building brand and reputation, student and faculty recruitment across Rady Faculty of Health Sciences. Provides support in the planning, implementation and evaluation of marketing communications efforts associated with faculty and college initiatives. Undertakes content development, editing and posting across a variety of communications platforms including advertising, print publications and digital content to enhance the reputation of the Rady Faculty and achieve project objectives. Works collaboratively with colleagues within the Rady Office of Communications & Marketing and with programs across the faculty to ensure marketing communications efforts align with Rady and college priorities and plans. Works collaboratively with team colleagues as well as independently to ensure the most effective integrated approach to fulfil their projects’ marketing communications needs. Employs best practice strategies and effective project management to ensure projects achieve objectives and are implemented on time and on budget. Proactively identifies and acts on opportunities and potential marketing communications issues related to the faculty and key marketing objectives aimed at student and/or faculty recruitment. Identifies media vehicles, digital opportunities and other communications vehicles best suited for marketing communications related to identified projects and efforts. Builds and strengthens collaborative relationships through day-to-day project and partner management, strategy development and overall project vision. Identifies opportunities to build relationships with Ongomiizwin, central colleagues and communities to target recruitment efforts at Indigenous students. Tracks the progress of marketing communications activities and initiatives for their assigned area of strategic importance and will alert Director of Communications & Marketing to possible issues of time delays or cost overruns. Initiates and leads strategic efforts to assess and measure success of all marketing communications activities related to their projects. Participates as an active member of the larger team of Rady communications and marketing and creative professionals within the Rady Office of Communications & Marketing, providing creative and strategic support to colleagues. Assists in the planning and development of student recruitment events. Supports colleges and programs in procurement of swag items and marketing collateral for use at student recruitment events, working closely with graphic designer and/or external vendors to produce print and digital publications, display units, and promotional items. Develops strategic marketing plans to meet the goals and objectives of colleges and units within the Rady Faculty of Health Sciences. Continually monitors and interprets new trends in marketing communications and identifies opportunities to apply and share this knowledge.

WEBSITE & DIGITAL MARKETING:

Develops and creates content using Adobe Express to populate and update weekly Rady’s BrightSign digital monitors to market upcoming events to Rady learners, faculty and staff. Edits, writes, develops and delivers scheduled e-newsletters and announcements to RFHS or to units across the faculty. This includes developing the weekly Rady news and events newsletter in MailChimp and disseminating across the faculty. Builds and updates web pages, including writing, photo selection and web design within the UM’s Drupal content management system and on SharePoint, UM Intranet site. Actions web tickets as backup for Rady digital content specialist who is the primary web coordinator for RFHS. Actions Rady social media updates as backup for Rady digital content creator who is the primary social media coordinator for RFHS accounts. Ensures web and social media content adhere to Canadian Press Style, University brand guidelines, and accessibility standards such as WCAG 2.0. Supports execution of special events organized by Rady communications & marketing team. The University of Manitoba is committed to the principles of equity, diversity & inclusion and to promoting opportunities in hiring, promotion and tenure (where applicable) for systemically marginalized groups who have been excluded from full participation at the University and the larger community including Indigenous Peoples, women, racialized persons, persons with disabilities and those who identify as 2SLGBTQIA+ (Two Spirit, lesbian, gay, bisexual, trans, questioning, intersex, asexual and other diverse sexual identities). Application materials, including letters of reference, will be handled in accordance with the protection of privacy provisions of "The Freedom of Information and Protection of Privacy Act" (Manitoba).