Marketing Technology Coordinator

Marketing Director for Hellamaid Omnichannel
Hellamaid is a top-rated Canadian cleaning brand thats changing the cleaning industry. We invest in people use smart tech and deliver caring service that earns trust for the long term.
We are hiring a Marketing Director to build an integrated omnichannel marketing engine that connects digital social and offline marketing. You will wear different marketing hats lead a small but mighty team and create network effects around the brand. You do not need to be a deep SEO expert but you should speak the language brief specialists well and know how to hire and when needed part ways.
An omnichannel strategy that blends SEO PPC paid social organic social email SMS PR partnerships and field marketing. Integrated campaigns that move a customer from first touch to booked clean to referral.
Guerrilla and offline marketing that create buzz in local markets.
Our franchise marketing journey including toolkits launch playbooks and local market support.
Ship creative experiments: pop-up 5-minute clean activations door hanger QR tests campus and condo ambassador pilots local sponsor swaps and neighbourhood challenge drives.
Build lifecycle marketing: welcome pre-service post-service win-back and referral flows across email and SMS.
Recruit coach and hold accountable a team across content paid social SEO and partnerships. Create a franchise marketing toolkit: local landing templates GBP and LSA setup checklists outreach scripts local PR angles co-op guidelines and KPI dashboards.
6 years leading omnichannel or integrated marketing for a service or franchise brand.

• Comfortable planning across SEO PPC paid social organic social email and offline.
• Working knowledge of SEO to brief and evaluate specialists.
• Strong grasp of CRM attribution and automation.
• Creative scrappy and people-first leadership style.
• Experience hiring coaching and holding a team to goals.

Social reach and engagement growing with content that sparks shares and UGC.
Audit channels spend creative and analytics.
Ship one integrated campaign in two core cities that ties digital social and a field activation.
Launch lifecycle basics: welcome post-clean review and referral.
Full time permanent onsite (Kitchener-Waterloo based preferred).
Competitive salary range ($85000$100000 depending on experience).
Comprehensive benefits plan including health dental and vision coverage.
Occasional travel to franchise markets and local events.
Send your resume and a short note with two examples of integrated campaigns you led the KPIs you owned and links to any live assets or case studies. Include Marketing Director in the subject.