Media Adoption Manager

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

There are many disciplines in this team, all focused on enhancing brand reputation and performance through market knowledge, advertising excellence, sponsorships, national events, sponsorships and digital media strategy and execution. You’ll work collaboratively with business units across the organization to ensure all customer facing activity is consistent with guiding principles of the Bell brand.

At Bell, your talent and unique abilities will be developed and challenged, creating customer experiences that set us apart in digital connections and next generation services.

The Media Manager will report to the Senior Manager, Digital Marketing and will be responsible for owning the media strategy and tactical recommendations, that deliver on BCE’s marketing objectives & business goals. The role will oversee all aspects of a campaign lifecycle including planning, project management of campaign execution, budget management, reporting & optimization recommendations.

In this collaborative position, you will work in close partnership with Marketing, Communications, Agency partners and Campaign Execution teams to understand the needs of the business intimately, and work together to drive business results.
Be the internal Media SME to drive education and adoption of media best practices
Work closely with internal cross-functional teams and external agency partners on the development of holistic marketing plans, supporting key priorities across business units
Support and/or own the development of media plans from end-to-end (strategy development, collaborate on the detailed media plan across audiences, screens, formats, inventory, report on campaign learning/insights)
Oversee and maintain project timelines with detailed work back schedules while presenting regular status updates relating to specific campaign executions
Assist in continuous improvement by evaluating campaign executions, identifying process optimizations, and implementing changes to drive success
Work in partnership with your Senior Manager to develop and implement a test & learn roadmap
Keep up-to-date with the ever changing marketplace landscape, competitive dynamics, industry trends and new technologies that impact media plans
4-5 years of direct experience in developing, implementing, and driving media campaigns on client or agency side with a focus on strategy

• Degree/diploma in Business, Marketing or related digital marketing disciplines
• Strong interpersonal/communication skills
• Strong writing, research, and presentation skills
• Proficient in Excel and PowerPoint
• Comfortable with data and numbers to unpack insights & present findings
• Adequate knowledge of French is required for positions in Quebec.

Job Status: Regular - Full Time
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Please apply directly online to be considered for this role. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

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