Media Planner (Amazon DSP)

Job Responsibility: Who We Are We go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global company across North America, Europe and Asia, made up of passionate entrepreneurs, expert sellers, and innovative thought leaders. Founded in 2021, we work with the largest and most successful sellers, brands, agencies, and aggregators around the world to drive growth, maximize profitability and manage with intelligence to scale their businesses. In addition to collaborating with global giants such as Amazon, Walmart, Alibaba, and others, we foster partnerships with key industry players like BigCommerce, Teikametrics, Jungle Scout, and more. Through our innovative solutions and strategic alliances, we empower businesses of all sizes to excel in today's competitive landscape, driving success and fostering long-term growth for both our clients and partners. The Opportunity (Hybrid - Toronto) We are looking for a Media Planner, Amazon DSP to develop and execute data-driven media plans that maximize performance across Amazon's Demand-Side Platform (DSP). In this role, you will play a key part in designing and optimizing programmatic advertising strategies to help clients reach their target audiences, drive brand awareness, and achieve revenue growth. As a strategic thinker with a strong analytical mindset, you will collaborate with internal teams and clients to ensure media plans align with business objectives. If you're passionate about programmatic advertising, data-driven decision-making, and driving measurable impact, this is the perfect role for you!

Your Impact

• Media Planning & Strategy: Develop Amazon DSP media plans by aligning targeting strategies, ad formats, and budgets with client goals while leveraging first-party and third-party data to drive performance. Provide guidance on best practices to maximize reach, engagement, and conversions.
• Campaign Execution & Optimization: Oversee the implementation of Amazon DSP campaigns, ensuring flawless execution and continuous optimization through data analysis, A/B testing, and refined bidding strategies.
• Performance Analysis & Reporting: Track key metrics like ROAS, CTR, CVR, and viewability, presenting performance reports with actionable insights. Work with analytics teams to refine attribution models and measure incremental impact.
• Collaboration & Stakeholder Management: Partner with internal teams - including sales, account management, and creative—to align media plans with broader marketing strategies while educating clients on Amazon DSP capabilities and industry trends. Stay ahead of advertising innovations and competitor strategies.

Your Qualifications

• Amazon DSP & Programmatic Expertise: 3+ years of experience in media planning, programmatic advertising, or Amazon DSP campaign management, with a strong understanding of Amazon's advertising ecosystem, audience targeting, bid strategies, and measurement tools.
• Analytical & Data-Driven Approach: Proficiency in analyzing campaign performance metrics and using reporting tools like Amazon DSP Console, Amazon Marketing Cloud (AMC), and other analytics platforms to drive optimization.
• Communication & Strategy: Ability to craft compelling media plans, present strategic recommendations, and educate stakeholders on programmatic best practices through strong storytelling and presentation skills.
• Problem-Solving & Adaptability: A proactive approach to troubleshooting campaign challenges, improving efficiencies, and adapting to evolving programmatic trends.

Bonus Skills

• Experience with Amazon Marketing Cloud (AMC) and advanced audience insights.
• Familiarity with additional programmatic platforms (e.g., The Trade Desk, DV360) and omnichannel advertising strategies.
• Knowledge of ecommerce and direct-to-consumer (DTC) marketing strategies.

Perks & Benefits uD83DuDE80 As an early member of our team, you'll receive competitive compensation. uD83EuDDB7 Extended health benefits including Medical, Dental, and Vision starting on Day 1. uD83CuDF34 Flexible paid time off that includes paid vacation days and paid personal days. uD83DuDCBB You'll receive a laptop conveniently delivered to your door to get you started and set up for success Day 1.