Responsable e-Marketing / e-Commerce H/F
$90k - $110k per yearBloom
Bloom is a full-service workplace design consultancy representing Huha on their search for a Chief Financial Officer to join their team. We do not use fancy tech to search through resumes at Bloom; As a fast-growing startup we believe that if we set our minds to a unified goal and work together to achieve it the moon is the limit. Since our inception we have doubled our growth year-over-year given back to dozens of wonderful charities and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity.
Reporting to the VP eCommerce & Digital Marketing (and partnering closely with Customer Care Operations Brand and Product) the eCommerce Manager is responsible for our DTC website performance and functionality content and merchandising and how it evolves over time. Youre equally comfortable supporting strategy for a best-in-class online shopping experience and rolling up your sleeves in Shopify to bring it to life.
This is our first dedicated eCommerce hire making it a standout opportunity for someone excited to build shape and scale the function from the ground up. You thrive in fast-moving entrepreneurial environments bring a sharp merchandising eye and are driven by turning great products and storytelling into real resultshigher conversion stronger product performance and happier customers.
You love digging into data experimenting and testing on-site and working cross-functionally to continuously improve the experience. For you the sweet spot is where brand creativity and commerce meetand you know how to make that intersection perform.
Website Management & Merchandising
Own the end-to-end performance and day-to-day management of the DTC & B2B websites.
Lead site merchandising strategy and execution including homepage collection pages PDPs navigation and onsite discovery.
Own the eCommerce content calendar and briefing process ensuring the right assets are available and deployed to support launches promotions and seasonal updates.
Partner closely with Brand and Creative to translate campaigns and storytelling into high-performing onsite experiences.
Own all product feeds that support eComm and marketing channels.
Own content and product for future marketplaces such as Amazon.
Conversion Rate Optimization & UX/UI
Own conversion rate optimization (CRO) and add-to-cart performance across the site.
Plan and execute A/B tests across merchandising content UX/UI tools and promotions.
Nosto Rebuy reviews referrals loyalty) to improve discovery personalization and customer experience.
Identify friction points in the shopping journey and drive continuous improvements to UX and functionality.
Promotions Launches & Site Initiatives
Own site-level initiatives including product launches promotions gift-with-purchase programs and seasonal campaigns.
Coordinate with Operations and Customer Care to ensure promotions and site changes are operationally sound and well-supported.
Monitor and report on key KPIs including conversion rate average order value units per transaction product sell-through and drop off journey.
Analyze product and merchandising performance to generate insights and recommendations.
Own reporting and insights for on-site initiatives such as loyalty referral and reviews.
Share regular performance readouts with cross-functional partners to inform marketing product and operational decisions.
SEO & Platform Enablement
Support onsite SEO initiatives in partnership with cross functional partners.
Maintain and optimize site content and structure to support organic growth and domain health.
4 years of hands-on eCommerce experience within a Direct-to-Consumer brand (B2B experience is a plus).
- Proven experience owning and managing a DTC website end-to-end.
- Strong product catalog management and site merchandising experience.
- Deep hands-on experience working within CMS (Shopify experience is a plus).
- Strong analytical skills with experience using GA4 and reporting on eCommerce performance.
- Experience planning and executing A/B tests and CRO initiatives.
- Experience supporting onsite SEO initiatives.
- Experience working in a high-growth or early-stage brand environment.
- If you have some of these qualities and are excited about this opportunity then we want to hear from you!
Phone screen with Caitlin Talent Advisor from Bloom
Virtual interview with Missy (VP eCommerce & Digital Marketing)
Final in-person or virtual interview with Alexa (Founder & CEO)/Jona (COO)
This is a hybrid role based in Vancouver Canada and will require travel to our office.
Annual salary ranges from $90000 - $110000 CAD
- 15 days of vacation
- Comprehensive Extended Health & Wellness Benefits including dental prescription drugs travel insurance virtual healthcare AD&D and access to confidential EFAP support
- To ensure that each candidates journey is consistent and the selection process is unbiased Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To ensure that each candidates journey is consistent and the selection process is unbiased the team at Huha will not be responding to any personal messages regarding this role or other opportunities.
Huha is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race colour ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status.
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