Marketing Tech And Automation Specialist H/F

Halifax, Nova Scotia preferred.

NATIONAL is a full-service, award-winning marketing and communications agency. With nine offices across Canada and global backing from AVENIR GLOBAL, we combine national reach and global scale with deep local insight. Our digital strategy team out of Halifax is seeking a Consultant, Marketing Technology. The right individual will help plan and deliver digital communications initiatives that are measurable, connected, and performance driven. This role is perfect for a detail-oriented, tech-savvy professional who thrives on collaboration and loves using digital tools to solve complex marketing challenges. The role brings together creative content, media, and research expertise to deliver integrated, data-informed solutions that help clients connect with their audiences.

As a Consultant, Marketing Technology, you’ll be hands-on with cross-channel platforms, analytics tools, and emerging technologies – working closely with colleagues in marketing, web, research, and media strategy to turn insights into action. You’ll contribute meaningfully to client work while being supported by a team that’s smart, curious, and passionate about pushing the boundaries of what’s possible in digital marketing.

Support the planning and execution of integrated marketing and communications strategies with a focus on measurement, discoverability and reporting

Manage dashboards, tagging, tracking, and performance reporting for client campaigns

Conduct SEO audits and keyword research to support content development and channel strategy

Analyze landing page performance to identify drop-off points and recommend adjustments to improve user flow and lead capture

Collaborate with marketing, web, and media teams to ensure campaigns are measurable from the start

Assist with CRM strategy and audience segmentation to improve targeting and personalization

Pilot new tools and recommend process improvements to enhance digital marketing workflows

Support proposal writing, audits, and opportunity scoping with insights on platform capabilities and measurement strategy

4-6 years of experience in digital marketing, marketing operations, or a related field (agency experience is an asset)

• Looker studio, Power BI; SEO tools (SEMrush, Ahrefs, Screening Frog); CRM and marketing automation platforms (HubSpot, Salesforce, Mailchimp)
• Experience with UTM structures, campaign tagging and performance reporting
• Ability to interpret data, identify trends, and make actionable recommendations
• Strong communication skills to simplify technical concepts for non-technical teams
• Desire to experiment with and share knowledge on emerging marketing technologies (e.g., AI search, workflow automation)

Maintain strong attention to detail and consistently deliver high-quality, accurate work

Apply analytical and strategic thinking to interpret data, identify trends, and recommend solutions

Adapt quality to evolving tools, platforms, and processes in a fast-changing digital landscape

The opportunity to do challenging, unconventional work, while building a career in marketing consulting with a firm that recognizes performance and rewards achievement

A vibrant and creative workplace culture that values innovation and collaboration

A competitive salary and compensation package

Career development opportunities and ongoing training to help you grow professionally

Flexible work arrangements to help you maintain work-life balance

We thank you for your interest in NATIONAL. NATIONAL is an equal opportunity employer. We celebrate diversity and are dedicated to creating an inclusive environment for all employees.