Digital Marketing Coordinator / Coordinatrice du marketing numérique

At MicroHabitat, we attribute much of our success to the strength of our marketing division. To build on this momentum, we're searching for a highly qualified marketing coordinator to work closely with them. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.
Assist in the development and implementation of the company's brand strategy
Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
Prepare marketing activity reports and metrics for measuring program success
Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
Create content calendars for social medias and newsletters
Bachelor's degree in marketing, advertising, or communications
Past work experience as a marketing coordinator or similar role
Knowledge of traditional and digital marketing, content marketing, and social media marketing
Experience with research using data analytics software
Excellent writing, communication, and presentation skills
Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
Working knowledge of HTML and design and email software