Content Strategist & Innovation Lead

To our people we offer growth opportunities, a values -driven culture, international careers and the chance to shape the future of experience.

Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.

The work we do and the innovation we drive

Our values of share, care a nd dare

A workplace culture that fosters creativity, diversity and autonomy

As a Content Strategist Lead , you are passionate about experience innovation and eager to push the boundaries of what’s possible. Excited by the intersection of technology, creativity and data

Experienced in Agile methodologies and consulting (a plus)

Participate in project kickoff.

Review the output of stakeholder interviews and synthesis, led by another role, and apply findings to content decisions.

Contribute content-specific input to the competitive benchmark, which is led by the strategist and UX team.

Contribute to and apply findings from the SEO/GEO report, which is led by the SEO specialist.

Support the UX designer and visual designer in defining the design concepts and principles for the experience.

Content audit: Assessment of existing content across the clients existing online properties to inform migration scope and the future content model.

Contribute the content point of view to the proposed future-state site structure and navigation model, developed jointly with the UX designer and SEO expert.

Content Model Develop a content model , defin e content types, relationships, and ownership, developed jointly with the product owner.

Governance : Develop the approach to governance for future site content.

High-level content guidelines: Produce high-level guidelines for content creation .

Content Migration Support : Support content migration to the new platform and design.

8-10+ years of experience in content strategy, including direct experience leading content strategy for luxury, premium consumer, or high-visibility B2B brands.

Demonstrated experience defining content models, content types, and governance frameworks for CMS-driven platforms.

Proven ability to translate technical or engineering-heavy source material into audience-appropriate messaging for multiple stakeholder groups, including B2B buyers and ultra-high-net-worth individuals.

Experience partnering with UX, visual design, and development teams on content-informed design decisions.

Working knowledge of SEO fundamentals and familiarity with GEO / AI search optimization practices, including structured data and content structuring for LLM retrieval.

Experience in regulated or highly structured content environments (aviation, aerospace, automotive, or similar a strong plus).

Comfortable operating in ambiguity and managing multiple deliverables within a compressed, deadline-driven engagement.

Advanced English Level.

Advanced French Level.

Experience with Salesforce-integrated marketing websites or lead-generation content flows.

Familiarity with tools such as Miro, Excel, Jira, Confluence, PowerPoint, Claude, or ChatGPT.

Experience with composable website redesigns and re - platforms.

At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.

This is a part-time (20 hours weekly) position based in Canada/Toronto . The offered salary range is $60-$90 hourly, depending on experience and location.

Flexibility, with remote and hybrid work options (country-dependent)

Career advancement, with international mobility and professional development programs

Learning and development, with access to cutting-edge tools, training and industry experts

Beware of recruitment fraud: We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.

By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.

At Valtech, we don’t just talk about transformation.