VP Marketing - Full-time

Consumer Electronics/E-Commerce
Full time, hybrid
Job Description - VP, Global Marketing
A Canadian success story who builds cross-platform (web, app and eReader) digital reading experiences on the international stage for both B2C and B2B audiences. We are a bookseller direct to consumers in over 100 countries and a partner to the world’s best bookstores. We devices through localized marketing efforts direct through our portal and through CE retail, online marketplaces, and co-brand profit-share partnerships. We have a growing subscriptions business, we partner with the leading publishing houses to promote their books/authors, we produce and distribute original content and we’re also a self-publishing platform, enabling authors to reach more audiences. We are one of the few CE/media/ecommerce brands that hasn’t just survived but is thriving and enjoying continued growth in so many countries around the world.
If you’re looking for a company that inspires passion, personal, and professional growth – join our team and come help us on our mission of making reading lives better .
Reporting to the Chief Marketing Officer, the Vice President, Global Marketing leads the development and execution of brand and communications strategies to promote our vision, engage deeply with our customers, reach new audiences, and drive business growth. This requires a balance of strategic vision and operational excellence, with a passion for customers who put reading at the centre of their lives.
The VP, Global Marketing will support our global mission to make reading lives better . They are responsible for building a relevant and competitive brand platform, creative system, and compelling communications programs that connect and resonate with new audiences, customers, partners and authors in a cohesive way across all business units.
An inspirational leader and collaborator, the VP will model a learning-hungry culture, understanding customer needs and crafting solutions to grow brand awareness, familiarity, consideration, reputation and NPS. They will know how to evaluate an international challenger brand and create competitive product positioning, plan integrated marketing campaigns, and engage audiences through product lifecycle communications to support customer acquisition, retention and sales objectives.
They will mentor and develop talented professionals in PR, Social, Content Marketing, Creative Services, Product Marketing and Integrated Marketing Strategy and identify opportunities to build a best in class, centre of excellence for brand marketing and communications, ensuring quality and efficiency across the resourcing mix of full time/freelance/agency partner teams.
Manage the 360-marketing campaigns calendar, ensuring integrated plans have the right balance of investment relative to the brand and revenue growth objectives
Brand Building
Complete the new brand guidelines, imagery, photography style and writing guides; Develop a clear messaging hierarchy that aligns product/service benefits with core motivations of booklovers through the customer journey: from curiosity to conversion
Use customer research and channel specific insights to create content that has measured impact on consumer intent and customer engagement
Product Marketing & Campaign planning
Work closely with product, sales and marketing channel leads (B2B/B2C) to develop relevant and competitive positioning, integrated campaign planning and creative support throughout the product/customer lifecycle
In partnership with regional leads, develop brand marketing strategies that resonate with local audiences but also connect to the global brand promise with creative consistency.
Oversee media outreach, product PR and thought-leadership initiatives with agency partners around the world
Refine and grow influencer marketing programs
Increase audience reach, follower bases and engagement in social
15+ years of experience in senior brand and/or marketing communications roles, preferably within ecommerce, consumer electronics and/or media/content industries

• A proven track record in building and establishing brands, setting strategy, and turning customer insights into compelling creative and campaigns
• Expertise in using analytics, KPIs, and market research to drive priorities and inform decisions
• Bachelor\'s Degree and/or relevant Post-graduate Diploma
• International experience an asset

Experience integrating 360 marketing and communications plans with experience depth in one or more functional practice area
balance proven strategies while continuously testing new methods
understands how to business case effort vs outcome aimed at material returns for the brand long term and the business short term
Puts customer insights into action, operating with a global mindset while delivering on local market needs