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VP Marketing for GovTech SaaS

PSD Citywide Inc.

Drive growth and strategy as the VP Marketing at PSD Citywide, transforming service delivery for local governments in North America. Leverage your expertise to shape marketing operations and demand generation initiatives. As a strategic executive, the VP Marketing will lead marketing and business development teams focused on B2B SaaS in GovTech. This role involves developing an integrated go-to-market strategy aligned with corporate growth goals, enhancing brand presence, and optimizing customer acquisition strategies. Collaborate closely with executive leaders to drive revenue generation and ensure accountability. Key Responsibilities:

  • Develop and execute comprehensive marketing strategies for revenue objectives
  • Build brand and market positioning in GovTech SaaS
  • Strengthen customer acquisition and retention strategies
  • Lead Marketing and Business Development teams towards high performance
  • Partner with sales to create a seamless customer journey
Requirements:
  • 10+ years of marketing leadership in B2B SaaS
  • Proven experience in growth-focused go-to-market strategies
  • Strong background in demand generation and marketing operations
  • Familiarity with PE-backed organizations preferred
  • Excellent communication and executive presence
Elevate your marketing career by shaping impactful strategies in a growing GovTech environment. #J-18808-Ljbffr

Vacancy posted 3 days ago
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