Content Marketing Manager Needed - Full Time

Job Title: Content Marketing Manager
Primary Job Location: Hybrid, three days per week, Toronto / Greater Toronto Area (GTA), Ontario, Canada
Employment Type: Permanent, Full-Time
Reporting Line: Senior Marketing Manager
Role Type: Senior Individual Contributor. works with in-house designers and practice experts.
Travel: Minimal. Occasional attendance at conferences or customer interviews.
Immediate
Compensation: $85,000 - $100,000 CAD per year. Target performance bonus: 10% of base salary, tied to marketing-sourced qualified pipeline and content conversion goals. Bonus eligibility begins with the 2027 plan year; Fulfillment IQ (FIQ) is a supply chain engineering and transformation company that helps brands, retailers, and 3PLs design, build, and scale high-performance logistics operations. Our teams combine deep domain expertise with strong technical capability, delivering outcomes through consulting, systems implementation, and proprietary platforms that accelerate time-to-value and reduce delivery risk.
Marketing at FIQ
We are building a small, hands-on marketing team with one job: turn conferences and useful content into qualified conversations with the right buyers at brands, retailers and 3PLs. Conference and buyer events: we attend a conference because the right buyers are there and a practice has a relevant offer, and we add dinners, roundtables or expert sessions when that improves access to those buyers.

~ Named-account campaigns: we pick accounts with our sellers, identify the buyer and a credible business problem, and reach them through content, organic LinkedIn, email, the website and coordinated seller outreach.

We do not run paid advertising. We work alongside an established media, editorial and community program (including the eCom Logistics Podcast and the CrossDock community), with in-house design support and a RevOps lead who owns HubSpot configuration and funnel reporting. We use AI extensively for research, drafting, repurposing and analysis, with human verification and clear accountability for every published claim.

You will own the content that has to produce pipeline: offer pages, case studies, executive posts, email and seller material for supply chain, logistics and 3PL buyers. This is a senior individual-contributor role for someone who already knows this industry, writes with authority, and can show what they personally published, improved and measured.
You will turn FIQ's practice expertise into content that buyers find, trust and act on. You own discoverability (SEO, GEO, AEO) and distribution, not just publication, and you are measured on whether the content reaches the right people and helps turn them into qualified conversations. Buyer-facing content and product marketing

• Interview practice leaders and customers to extract real evidence and original perspective; maintain an approved claims register and never publish a claim that has not been verified and approved.
• Keep voice and accuracy consistent across the website, LinkedIn, email, case studies and sales material.

Discoverability: SEO, GEO and AEO

• Own descriptive titles and headings, answer structure, internal linking, accessible text, metadata and CMS publishing.
• Make content reliable and understandable to people and to search and answer systems through source quality, expert attribution and clear explanation.
• Diagnose discoverability issues and brief technical support on crawl, indexing, redirects, performance or structured data. Create channel-specific LinkedIn posts, email copy and seller follow-up from every priority asset, and assign a distribution plan before anything is published.
• Produce the content for conference campaigns and named-account campaigns with the Senior Marketing Manager and the Field Marketing Manager: invitations, landing pages, expert-session material and follow-up assets.
• Repurpose approved podcast and community material with the Community & Media Lead, preserving meaning and permissions. Brief designers on the creative each piece needs.

Track search visibility, qualified visits, inquiries, seller usage and content-assisted conversion; distinguish activity from commercial intent.

• Run a clear brief, SME review, approval and refresh workflow, with versioned approved assets in SharePoint.
• verify sources and edit personally before anything goes out.

Days 1 to 30: audit approved positioning, assets, search performance and distribution; agree the priority buyer questions and the claims-review process.

• Days 31 to 60: deliver two priority offer kits (page copy, proof, distribution assets and seller follow-up); repair the highest-impact content and tracking gaps.
• refresh underperforming assets; One substantial buyer asset per month and one approved customer story per quarter, subject to expert and customer access.
• 100% of material factual claims supported and approved before publication; every priority asset has an audience, intent, call to action and distribution plan.
• Growth in non-brand search visibility and qualified visits, and inquiries from content that Sales accepts as qualified. Typically five to eight years in B2B content, technical writing or content and product marketing, with a portfolio that demonstrates personal authorship and editorial judgment.
• Strong practical SEO, GEO and AEO: buyer-intent research, page structure, internal linking, evidence and visibility measurement. Demonstrated distribution through company and executive LinkedIn, email, seller use and relevant communities, with outcomes beyond impressions.
• Ability to interview subject-matter experts, refine established positioning and make complex services understandable without inventing claims.
• CMS publishing and search and analytics fluency; able to diagnose content issues and brief technical support on crawl, indexing and site requirements.
• Rigorous fact-checking, customer permissions and AI editing. Reliable ownership of briefs, reviews, deadlines and asset maintenance in a small, fast-moving team.

Paid-advertising expertise is not required. we build long-term careers. Your decisions show up in the pipeline, not in a slide.

• Hybrid work from our Toronto / GTA office three days per week, with flexible hours around delivery and event needs.
• Extended health and dental coverage for you and your family
• Competitive paid time off, sick leave and public holidays, with flexible leave policies
• Group retirement savings plan with employer contributions
• Equipment and workstation allowances, internet and business travel reimbursements

Team events, meetups and company offsites

Use of Artificial Intelligence in Hiring:
FIQ uses artificial intelligence to assist in the screening, assessment, and shortlisting of applications for this position, including features within our applicant tracking system. Consistent with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, accommodations are available on request at any stage of recruitment and assessment. Your personal information is collected and used for recruitment purposes in accordance with FIQ's Candidate Privacy Notice, available here , and in accordance with applicable Canadian privacy law (PIPEDA). We are proud to be an equal opportunity employer and are committed to building a diverse, inclusive, and high-performing workplace. We consider all qualified applicants without regard to any ground protected under the Ontario Human Rights Code, including race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, or disability.

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