Director of Sales - Grocery Retail

Sales Manager - Small Ag & Turf - Agriculture Overview
Brandt Tractor Ltd is currently seeking a Sales Manager - Small Ag & Turf for our Red Deer Agriculture location. The Sales Manager is responsible for leading equipment sales strategy, team development and territory performance. This position is responsible for driving revenue growth and profitability by building strong customer relationships, managing key accounts, and identifying new market opportunities.
Brandt is a customer driven company, privately owned and family run, strengthened by diversification and succeeding through specialization. Our success is driven by a passionate belief in the unlimited potential of our company and the ultimate success of our customers and we act on that belief every single day.
Sales Strategy and Leadership
Create and execute comprehensive sales strategies, including sales quotas, budgets, and forecasts to maximize gross margin and market share.
Develop and implement quarterly and annual sales plans and programs for territory sales managers and sales staff.
Collaborate with Marketing and executive teams to align sales plans, product launches, budgeting, and long-term strategic business plans.
Conduct feasibility studies and business plans for new products or services, including distribution strategies and reselling agreements.
Manage, train, and develop all sales personnel, including Territory Managers, Rental Manager, and support staff, building a motivated and successful workforce.
Collaborate with the Branch Manager and HR to recruit, hire, and train sales staff, ensuring adequate staffing levels.
Manage scheduled team sales meetings and sales reporting activities.
Conduct ongoing employee performance reviews and document annual evaluations to support employee development and accountability.
Lead performance management initiatives focused on employee growth and departmental success.
Customer, Market, and Partner Development
Establish and nurture strong relationships with key customers, retail and wholesale partners, and internal teams (Parts and Service) to drive growth and customer satisfaction.
Identify and pursue new market segments and growth opportunities by staying current on customer business activities, industry trends, and competitive pressures.
Maximize relationships with key partners and develop new business accounts and partnerships to achieve profit, volume and market share goals.
Provide input from sales regarding growth, competitive analysis, market trends, and business environment to support strategic planning.
Participate in developing processes to gather continuous client feedback and ensure excellence in customer service.
Operations, Reporting, and Brand Management
Prepare technical and commercial presentations and proposals, supporting sales teams in engaging customers, ownership, purchasing, and operations departments.
Manage inventory mix and asset management goals, including new and used inventory turn, aging, and protection of company assets.
Assist in managing branch account receivables in coordination with Credit Services and Operations leadership.
Conduct regular analysis of pricing effectiveness and market trends, creating actionable plans to improve sales performance.
Communicate brand identity internally to business units, key partners, and customers, ensuring consistent messaging.
7+ years’ direct sales experience or 3-5 years direct work experience in a sales management capacity.

• Ability to build and maintain lasting relationships with corporate departments, key business partners, and customers.
• Confidence in decision making regarding financial transactions, sales strategy, budgeting, and forecasting.
• High level of critical and logical thinking, analysis, and reasoning.
• Experience within the product line’s industry considered an asset.
• Bachelor’s degree in business, Marketing, or related field considered an asset.
• Must be available to travel as required.

Competitive compensation: we offer fair, market-based wages that recognize your skills, experience, and contributions.
Continuous Learning: through on-the-job training and educational opportunities.
Comprehensive benefits coverage: including health, dental and more to support your wellbeing.
Retirement savings programs: Pension and RRSP programs to help you invest in your future.