Digital Marketing Strategist - SEO

At PCL Industrial Management Inc., part of the PCL Family of Companies (PCL), we don't just build projects -- we build opportunities, careers and communities. We are 100% employee-owned, every employee has a stake in our success, and that shared commitment drives how we work, grow and lead in the construction industry.

We're a team of builders who care deeply about what we create and who we build with. We are not only shaping the future of construction, we are also committed to shaping the future of your career.

As a Digital Marketing Specialist for PCL Industrial Management Inc. in Edmonton, Alberta (Ind Mgmt), you'll have the opportunity to lead and manage PCL Heavy Industrial’s external digital presence, applying strong editorial judgment to ensure our work across North America is communicated clearly, consistently, and strategically in collaboration with marketing, business development, and executive leadership.

Employee ownership opportunities that build long-term value
Annual discretionary performance bonuses
RRSP, TFSA, Pension Contribution Options
Flexible medical, dental and vision benefits
Prescription drug coverage and virtual care services
Life, AD&D and disability insurance
Paid parental leave and family care support
Health and lifestyle spending account options
Mental health and wellness support, including Employee Assistance Programs
Access to world-class training through PCL's College of Construction and professional development courses
Here's how a Digital Marketing Specialist for PCL Industrial Management Inc. within Edmonton Industrial Management contributes to our team:
Web Presence and Content Governance
Own content strategy and governance for PCL Heavy Industrial's pages on PCL.com — ensuring the division's external presence reflects current markets, active sectors, and BD priorities
Plan and manage a steady cadence of high-quality content including project profiles, sector insights, news releases, and spotlights, working with the division's marketing and content leads
Optimize content for SEO and AEO to improve discoverability across search engines and AI-driven answer platforms
Act as a trusted advisor to business stakeholders on digital best practices, translating complex industrial subject matter into clear, audience-focused narratives

Social Media and Advocacy
Partner with PCL's corporate social media team to develop and manage a content calendar for the division — shaping narratives and ensuring a consistent pipeline of platform-ready content, not managing day-to-day posting
Coordinate the division's employee advocacy program, providing construction leaders and executives with ready-to-use content through our social publishing platform and making it easy for busy people to show up consistently online
Think in terms of content ecosystems — how a project profile, a news release, or a sector insight can extend across web, social, and advocacy to maximize reach and impact
Manage the division's client-facing digital newsletters and LinkedIn monthly newsletter — coordinating contributors, editing for consistency and quality, and keeping to schedule

Serve as the primary connection point between PCL Heavy Industrial's marketing teams across Canada and the US, the corporate digital team, the social media team, and creative services
Manage content intake, prioritization, and scheduling across the division's external channels
Track performance, interpret what the data is saying, and bring forward recommendations

Post-secondary degree or diploma in communications, marketing, journalism, or a related field
Two or more years of experience in a digital content or communications role — we're less interested in years on a resume than in someone who genuinely understands how content moves online and can demonstrate it
Demonstrated experience managing web content strategy and governance, ideally within a CMS environment
Working knowledge of SEO and AEO principles, including how to structure content for search intent, featured snippets, and AI-driven answer platforms
Strong editorial judgment — you can assess content produced by others, improve it quickly, and make the call on what's ready to publish
Experience coordinating across multiple teams and stakeholders without losing momentum or quality
Familiarity with social media platforms, particularly LinkedIn, and with social publishing and advocacy tools
Comfort with content analytics — you know what to measure and can turn data into a recommendation
Strong project management and scheduling instincts — you keep multiple workstreams moving and don't let things fall through the gaps
Experience in AEC, industrial, or infrastructure sectors is preferred but not required — genuine curiosity about the industry is non-negotiable
PCL projects are where life happens, where communities connect, careers begin, and progress is made. Regardless of the type of project, we are building something bigger: a future that's inclusive, resilient and full of opportunity.

At PCL Industrial Management Inc., This recruitment process does not involve the use of artificial intelligence (AI) to screen, assess, or select applicants. Company: PCL Industrial Management Inc.
Job Title: Digital Marketing Specialist