Content and Marketing Specialist

Content Marketing Specialist – Aspire Software – Montreal
At Aspire Software, we seek a Content Marketing Specialist to join our growing team as we continue our growth journey!
We are seeking a creative and strategic Content Marketing Specialist to lead our content initiatives across multiple channels. In this role, you will be responsible for developing and executing comprehensive content strategies that drive brand awareness, engage our target audience, and support our marketing objectives. You will craft compelling narratives across social media, long-form content, and thought leadership pieces while collaborating closely with our design and marketing teams.
Aspire Software is a global software investment company specializing in acquiring and growing vertical market software businesses. As an operating group of Valsoft Corporation, Aspire partners with companies across industries such as hospitality, automotive, marine, and travel & leisure, providing them with the resources, expertise, and strategic guidance needed for long-term success.
Operating under a decentralized model, Aspire empowers each business to maintain its unique identity while benefiting from shared best practices, operational support, and a collaborative network. With a commitment to sustainable growth and innovation, Aspire Software continues to build a global portfolio of high-performance software companies.
The successful candidate will be based anywhere within commutable distance of our office in Saint-Laurent, Montreal, working in a hybrid work model!
Content Creation and Strategy
Develop and manage a comprehensive content calendar across all digital channels, ensuring consistent brand messaging and strategic alignment with marketing goals
Create engaging social media posts and copy for LinkedIn and other relevant platforms
Write high-quality blog articles, white papers, case studies, and thought leadership pieces that position the company as an industry authority
Draft press releases and media communications that effectively convey company news and milestones
Provide content direction to the design team for visual assets, infographics, carousels, and other multimedia content
Partner with cross-functional teams to identify content opportunities and gather subject matter expertise
Work closely with the design team to ensure written content and visual elements work harmoniously
Performance and Optimization
Monitor content performance metrics and use data-driven insights to refine content strategy
Conduct content audits and competitive analysis to identify gaps and opportunities
Stay current with industry trends, best practices, and emerging content formats
A to B test content approaches to continuously improve engagement and conversion rates
Bachelor's degree in Marketing, Communications or related field
Experience: 3+ years of content marketing with a proven track record of creating diverse content types in B2B (ideally SaaS)
Writing Excellence: Exceptional writing and proofreading skills with the ability to adapt tone and style for different audiences and platforms
Social Media Expertise: Deep understanding of social media platforms, best practices, and content optimization strategies
SEO Knowledge: Solid understanding of SEO principles and how to optimize content for search engines
Project Management: Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
Knowledge of analytics tools (Google Analytics, social media analytics platforms)
Understanding of content distribution and promotion strategies
Ability to translate complex topics into accessible, engaging content
Creative problem-solver with a growth mindset
Skilled in creating clear, professional, and engaging written content
Creative thinker with strong attention to detail and a proactive mindset
Comfortable working in a fast-paced environment with shifting priorities
Basic understanding of analytics and how to derive insights from performance data
Fluent in English, written and verbal, and at least a professional level of French is essential
For information about Aspire Software , please visit our website at