Marketing Specialist (Permanent, Full-time)

On-site Salary: $62,400 annually Hours: 32.5 hours per week (Monday to Friday, 10:00 a.m. Permanent, Full-time

About LEAP Education Group

LEAP Education Group is a leading education consulting company dedicated to helping students achieve their academic goals through educational planning, university admissions consulting, tutoring services, and enrichment programs. We are seeking a motivated Marketing Coordinator to support our marketing, communications, and student recruitment initiatives.

Coordinate the implementation of marketing, advertising, and promotional activities to support student recruitment and brand awareness.

• Conduct market research and competitor analysis related to educational consulting services, university admissions, tutoring programs, and student enrichment services.
• Gather, monitor, and compile marketing performance data from RedNote, Facebook, Instagram, Threads, TikTok, YouTube, LinkedIn, and other online platforms.
• Track audience engagement, website traffic, advertising performance, lead generation, and social media growth metrics, and prepare reports for management review.
• Assist in the planning and execution of digital marketing campaigns, social media promotions, online advertising initiatives, and website marketing activities.
• Prepare and update promotional materials, website content, newsletters, brochures, presentations, reports, and social media content.
• Coordinate workshops, seminars, information sessions, student recruitment events, and community outreach activities.
• Liaise with media contacts, educational partners, influencers, and third-party service providers regarding promotional activities and marketing initiatives.
• Respond to inquiries received through digital channels and assist in maintaining engagement with prospective students and parents.
• Maintain marketing databases, campaign documentation, customer records, and digital content libraries.
• Monitor industry trends, educational market developments, and emerging digital marketing platforms and provide recommendations to management.
• Assist in evaluating campaign effectiveness and preparing periodic marketing reports.

Completion of a college diploma or university degree in marketing, communications, business administration, public relations, or a related field.

• Previous experience in marketing, communications, digital marketing, social media management, or a related role is an asset.
• Familiarity with social media platforms and digital marketing tools.
• Paid vacation in accordance with British Columbia Employment Standards legislation.
• Performance-based bonus program.
• Professional development and training opportunities.