Client Marketing Manager (Remote)

Position: Client Marketing Manager Nurture and Retention
Location: Remote (Canada)
Financial Services
Marketing
Employment Type: Permanent/Fulltime
We help Canadians get out of debt and start rebuilding their lives again. Established in 1979 Farber has almost 300 employees working across the country and has helped well over 100000 Canadians get out of debt.
And now were embarking on our next stage of transformation & significant growth. To do that we are hiring experienced enthusiastic motivated innovative and client-centric team members to play critical roles in helping us reach our ambitious goals.
If this sounds exciting to you come join us to better serve the growing number of Canadians who are in need of financial help.
The Client Marketing Manager Nurture & Retention leads the development and optimization of lifecycle programs that keep clients informed supported and engaged throughout their journey. This role focuses on increasing client retention and satisfaction by delivering personalized data-driven communication strategies to Farbers clients as part of a broader effort to increase conversion.
Evolve customer lifecycle frameworks for onboarding education and engagement.

~ Create segmentation strategies to deliver personalized timely content across the client lifecycle.

Plan and execute automated multi-channel automated journeys using Dynamics 365 and Customer Insights.

• Conduct A/B testing to improve engagement click-through and retention rates.
• Work with content and creative teams to ensure messaging aligns with client needs and emotional drivers.
• Monitor performance identify underperforming areas and implement continuous improvement initiatives.

Ensuring the accuracy and consistency of data defining and tracking key metrics including retention rate churn rate satisfaction (CSAT) and engagement health.

~ Partnering with the Data Team to maintain and improve data quality leveraging insights to propose and drive performance-enhancing initiatives and providing direction on tactical improvements / strategic shifts.

Partner with Customer Success Operations Data IT and other stakeholders to drive the client journey and operationalize lifecycle programs.

~ Manage relationships with internal stakeholders supporting marketing automation content and analytics tools.

Maintain data integrity consent management and audience suppression best practices

Post-secondary education in Marketing Business or a related field or equivalent professional experience.

• 4 years of experience in lifecycle client or CRM marketing.
• Strong proficiency with marketing automation platforms (Dynamics 365 Marketo HubSpot Salesforce Marketing Cloud etc).
• Demonstrated success using data-driven insights to improve retention and satisfaction.
• Exceptional writing and editing skills for empathetic customer-first communications.
• ability to translate data into actionable insights.
• Collaborative mindset with strong project management and stakeholder communication skills.
• At Farber were in the business of helping peopleand this ethos extends not only to our clients but to our employees partners. We are proud to have a dedicated culture committee who organize events and consists of staff volunteers they hand out awards for recognition and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.

Farber encourages applications from all qualified candidates who represent the diversity of Canada.
~ If you require any accommodations throughout the recruitment processincluding alternate interview formats accessible materials or any other accommodationswe encourage you to contact us at