Marketing Manager [ Remote Work ]

Marketing Manager Fredericton, NB preferred | Remote within Atlantic Canada considered
Hawthorne Recruitment is proud to partner with SmartSkin Technologies on the search for a Marketing Manager .
This is an established and central role on SmartSkin’s marketing team, responsible for leading the campaigns, events, and sales support that help turn market interest into a qualified pipeline.
Based in New Brunswick, SmartSkin Technologies provides manufacturing optimization solutions to the global food, beverage, and pharmaceutical industries. The company serves the world’s largest pharmaceutical manufacturers and every major beverage brand with its patented, award-winning Quantifeel sensor and software technology.
Most of SmartSkin’s engineering and production activity happens in Atlantic Canada, while its commercial presence continues to grow across major centres in North America and Europe.
This role keeps SmartSkin’s demand engine running and sharpens how the company shows up where it counts: in front of customers, at industry conferences, and across the campaigns that build qualified pipeline.
You will step into a proven seat on the marketing team and run it with ownership.
You will coordinate SmartSkin’s presence at sales conferences and industry trade shows, ensuring the sales team arrives prepared with the messaging, materials, demos, and follow-up plans needed to convert opportunity into action.
Working closely with the broader marketing team, Sales, and Customer Success, you will help ensure every marketing activity is tied to pipeline, customer engagement, and revenue growth.
Execute SmartSkin’s marketing and demand generation strategy across pharmaceutical, beverage, and food markets
Manage campaigns end to end, including testing, tracking, reporting, and optimization
Work with the Digital Marketing Specialist on campaign distribution across digital channels and marketing automation platforms
Turn performance data and market insight into recommendations that improve results
Coordinate SmartSkin’s presence at sales conferences, trade shows, and industry events, from planning through execution
Prepare the sales team to succeed on site with clear messaging, materials, demos, and talking points
Build pre-event campaigns that attract the right audience and post-event follow-up that converts interest into pipeline
Own event logistics so the team can stay focused on customers and commercial outcomes
Account-Based Marketing
Build and run ABM programs for priority accounts across SmartSkin’s target industries
Partner with Sales to identify high-value targets and tailor outreach accordingly
Personalize content and messaging for named accounts, buying groups, and key decision-makers
Develop customer case studies and success stories in collaboration with subject matter experts and clients
Content & Sales Enablement
Support the creation of sales decks, collateral, and customer-facing materials
Equip Sales with the messaging and assets needed at each stage of the funnel
Keep enablement materials current as positioning, products, and market needs evolve
Performance & Collaboration
Track campaign and pipeline metrics, including MQLs, conversion, and contribution to revenue
Report clearly on what marketing is contributing, what is working, and where performance can improve
Partner with Sales and Customer Success to align marketing activity with pipeline goals
5+ years of progressive experience in B2B marketing, with a focus on demand generation, campaign management, or related work

• A track record of running integrated campaigns that generate qualified pipeline
• Hands-on experience coordinating events, conferences, or trade shows, including supporting sales teams on site
• Working knowledge of marketing automation and CRM platforms such as Salesforce Account Engagement, Marketing Cloud, and Salesforce CRM, or comparable tools like HubSpot and Marketo
• Familiarity with account-based marketing and how to engage target accounts
• Comfort with data, reporting, and campaign optimization
• Strong project management skills, sound judgment, and reliable follow-through
• Experience in technology, science, industrial, manufacturing, or other technically complex sectors is strongly preferred
• Experience supporting global markets is an asset

SmartSkin’s head office is in Fredericton, New Brunswick , which is the preferred location for this role.
Occasional travel to Fredericton is expected, particularly during onboarding and at key points of in-person collaboration. Travel to industry conferences and events is also part of the role.
The company offers competitive compensation, company-paid health and dental benefits, a Group RRSP with matching, and the opportunity to grow within a collaborative, high-performing environment.
If you are energized by running campaigns that move the pipeline, preparing sales teams to win in the room, and contributing directly to commercial growth, we welcome your application.