Marketing Coordinator (Temporary Full-Time)

Corporate Advertising
Full/Part Time
Full-Time
Regular/Temporary
Temporary
Fleming College respectfully acknowledges that we are situated on Michi Saagiig Anishinaabeg lands and territory. Located in the heart of Central Ontario, Fleming College has campus locations in Peterborough, Lindsay, Cobourg and Haliburton. Named for famous Canadian inventor and engineer Sir Sandford Fleming, the college features more than 80 full-time programs in Arts and Heritage, Business, Environmental and Natural Resource Sciences, General Arts and Sciences, Health and Wellness, Community Services, Skilled Trades and Technology, and Continuing Education. Fleming College has more than 8,500 full-time and 445 part-time students, and 95,000 alumni.
Reporting to the Director, Marketing and Recruitment, the Marketing Strategy Manager provides strategic leadership and management oversight for all brand and digital related initiatives, ensuring alignment with the college¿s three-year strategic marketing plan, enrollment goals, and overall institutional priorities. The incumbent leads a team of functional experts comprised of digital marketing strategist, web developers and independent contractors who act in the capacity of support for campaigns and marketing initiatives.
The Marketing Strategy Manager will work with the Director, Marketing and Recruitment to implement a 3-year strategic marketing plan that is comprised of integrated college-wide digital marketing promotions and campaigns and out-of-home (OOH) advertising, driven by enrolment plans and brand-building objectives. This plan will include both multi-channel and multi-audience marketing strategies and programs with a focus on increasing Fleming¿s brand awareness, program applications and confirmations. The 3-year strategic plan will align with both the College strategic plan and short-term business needs, including positioning, messaging, and competitive differentiation.
The Marketing Strategy Manager negotiates and manages the booking of all OOH advertising - billboards, bus wraps, transit shelters, and digital paid executions.
The incumbent will lead the CRM (Salesforce) project to enhance lead, prospect, and applicant conversion through digital platforms and will develop and oversee the execution of the marketing strategy that includes but is not limited to cohesive search engine optimization strategy and ensures that both the UI and UX of the website is optimized to reflect the consumer journey.
The incumbent will be responsible for maintaining visual consistency and quality across all brand touch points, including, campaigns, print materials, and physical spaces and ensures that the web and social assets are aligned to the most up to date and recent brand identity standards. The incumbent will enhance and maintain the visual identity and design guidelines for the organization's brand, including the logo, color palette, typography, imagery, photography. This includes managing the design and production of all brand-related materials, story boarding for videos, developing shot lists for photoshoots and developing and enhancing the College¿s marketing campaigns.
The role ensures AODA compliance across all advertising products, digital assets, and web properties while maintaining strong brand governance and creative quality.
The Marketing Strategy Manager provides strategic direction to the Web Developers to enhance the UX and UI of the front-facing website and related sub-properties, ensuring the digital experience supports the student journey from awareness to application and confirmation. In partnership with the College¿s Institutional Research team, the incumbent continuously monitors digital marketing performance and institutional dashboards, using campaign analytics, customer insights, market dynamics, applications, confirmations, and program strength indicators including WFU to inform recommendations. Insights from paid, owned, and earned channels, including traffic, engagement, conversion rates, and cost per acquisition, are translated into ongoing web and campaign optimizations to drive measurable enrollment outcomes.
The Strategy Manager serves as a cross-functional collaborator and primary point of contact for all academic schools, departments, and divisions, ensuring brand alignment and providing strategic digital marketing support for initiatives across the College. The incumbent oversees assigned portfolios, fostering effective working relationships and ensuring integrated execution across brand and digital channels. The role leads the development of go-to-market strategies and tactical plans that drive brand consistency, digital performance, and measurable enrollment impact.
This position has been designated as hybrid/partially remote and is expected on-site 50% of the time.
Temporary opportunity from approximately June 1, 2026, to September 1, 2027.
Marketing Strategy Manager Job Description
Explore what Fleming College has to offer and the beautiful communities we are surrounded by. Completion of a four (4) year Degree in marketing, social/digital media, advertising, communications or related field.
A minimum of five (5) years of work experience:
Marketing strategy or marketing and communications with demonstrated experience leading a team
Full understanding of marketing, advertising, website, CRM tools and social/digital media and various communication and paid advertising tools
Proven experience in brand management, visual identity design, and creative direction
Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, Indesign) and other relevant tools
You are ready to grow your career and lead a creative service team (Graphic Designer, Videographer, Marketing Consultants). Strong leadership and team management abilities, with the capacity to inspire and motivate a creative team.
Thorough knowledge of marketing principles and segmentation analysis
Experience working with multiple organizations in jointly developing marketing, search engine marketing, search engine optimization and programmatic advertising strategies, marketing plans and budgets
Experience with conducting market research projects and analyzing data
Demonstrated success in building market share and proven marketing and advertising plans
Strong project management and organizational skills. Self-starter, ability to drive project forward and perform independently with minimal supervision
CAAT Pension Plan:
We want to help our employees build a secure future for themselves and their loved ones. As an employee, you have access to a defined benefit pension through the CAAT Pension Plan that provides you with a predictable lifetime retirement income, survivor benefits, early retirement options without the stress of managing it yourself and making investment decisions. Explore a career choice with a pension at CAAT Pension Plan.

Equity, Diversity & Inclusion and Accessibility:
Fleming College is committed to building diverse, equitable, inclusive, and accessible learning and working environments. Our mandate is to challenge societal inequities to achieve a cultural climate of inclusion, belonging and psychological safety. We are committed to being a welcoming place for all, where the needs of our diverse populations are met, and varying perspectives enrich our communities.
We welcome those who would contribute to the further diversification of our community including, but not limited to, women, racialized persons, Indigenous peoples, persons with disabilities, and persons of any sexual orientation or gender identity to apply.
The College provides support in its recruitment processes to all applicants who require accommodation due to a protected ground under the Ontario Human Rights Code, including those with disabilities. Further information regarding Fleming College¿s Accessibility Policy.