Marketing Manager, Advertising (H/F)

Marketing Manager
Marketing
Director of Marketing
The Marketing Manager is responsible for managing and overseeing all marketing activities for the Alltemp business, aligning closely with the U.Marketing team on new product launches and commercialization. Develops Canada-specific promotions, collateral, and digital assets to support the sales team in driving share growth.
Leads all Canadian marketing activities to support overall business objectives, ensuring alignment with the U.S. marketing strategy.
Localizes and executes marketing plans to meet Canadian market needs, including messaging, positioning, and promotional programs. Create localized marketing collateral such as sell sheets, presentations, digital assets, and sales tools tailored to Canadian customers.
Manages digital marketing efforts including localized website content, email campaigns, and social media initiatives.
Conducts market and competitive analysis to identify trends, opportunities, and risks within the Canadian HVAC/R landscape.
Works closely with the Canadian sales team to understand customer needs and develop marketing tactics that help acquire and retain customers.
Oversees budget planning and management for Canadian marketing initiatives.
Ensures compliance with Canadian regulations related to packaging, labeling, advertising, and bilingual (English/French) requirements when applicable.
Bachelor’s degree in Marketing, Business, or related field
6–8 years of marketing experience
Proven ability to lead integrated marketing campaigns (digital, print, tradeshow, social, email)
Hands-on experience planning trade shows
Experience with CRM and marketing automation systems
Strong project management skills with ability to manage multiple priorities and budgets
Proficient in Microsoft Office Suite; Marketing Team, Customer Service, Executive Leadership Team, external vendors, and Canadian HVAC/R distributors to ensure alignment and execution of marketing strategies.
This position works in an office setting with occasional visits to manufacturing and distribution sites across Europe. Regular use of office equipment including computers, phones, and printers.
Typing
Travel Required
The provisions of the American with Disabilities Act (1990) stipulate that employees must be capable of performing the “Essential Functions” of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the “Essential Functions”.