Content marketing manager / SEO (H/F)

From the early days of the Bitcoin revolution, our mission has been to champion freedom through innovative, reliable, and accessible technology—ensuring that everyone, everywhere, has the tools to participate in a truly open and borderless world.

We are driven by a relentless pursuit of innovation and financial empowerment. By prioritizing education and delivering a cutting-edge platform, we enable users to seamlessly buy, hold, and trade digital assets with confidence. As the digital asset landscape rapidly evolves, we stay ahead—offering state-of-the-art trading services that empower both individuals and global liquidity providers. Our forward-thinking, agile approach ensures that financial freedom is not just a vision, but a reality for all.

Driven by a passion for lifelong learning and a commitment to advancing freedom, we prioritize high-caliber products and services, with a proven track record of innovation that draws on the dexterity of our teams.

We believe in trust, autonomy, and results—our team operates remotely, ensuring you work from anywhere while collaborating with some of the best talents across the world. Much like the crypto industry itself, our projects move fast, break new ground, and make an impact. We blend seasoned experts with fresh creative minds, ensuring constant innovation, mentorship, and a dynamic work environment that keeps you at the forefront of achieving your goals. We see integrity and standing up for what is right as the most important qualities.

At Bitfinex, we’re committed to continuous learning—whether through technological advancements, creative workshops, or mentorship from leading professionals in the industry.

If you’re excited about partaking in shaping the narrative of decentralized finance, you’ll feel right at home

Content Marketing Manager

In the fast moving cryptocurrency industry, content is key to education and adoption. As an institutional and professional exchange with large and more sophisticated investors, the Content Marketing Manager must be able to speak their language, and write on topics, markets, new initiatives and developments in the style that reflects the Bitfinex brand and the mindset of our customers.

We are looking for a sharp, engaged and knowledgeable individual who can write well, succinctly and to deadlines and meet all our content needs.

He/She should be alert to the crypto newsflow, be able to suggest content ideas and produce well-sourced, editorial content that educates and informs. The right candidate will also be involved in editing Bitfinex Alpha, our flagship research product, written by a team of traders and analysts who are immersed in the markets.

He/She will be a major contributor to the Bitfinex blog and lead educational initiatives with our partners and the listed projects on the exchange. The role will suit someone who can both absorb information, take direction and execute but who also has the interest and passion to communicate ideas and suggest topics for new content.

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives
This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion
Editorial requirements include SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Good understanding of the main social media channels, which content and approaches work on each and why
Management of all creative resources including designers, writers, and other external agency relations
Integration of content programs with brand campaigns to drive brand demand.
BA/BS or equivalent working experience
Experience creating content for the web and growing a social audience
Ability to analyze and report on content and social performance
Experience with wordpress, Google analytics, and the top social channels
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

Flexible Work & Remote-Friendly Culture
Competitive Pay
Team-Building Activities
Social activities (online & in-person)
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As part of the hiring process at Bitfinex, we collect personal data such as your name, contact details, location, job preferences, education and employment history, and other information you voluntarily provide. This data is used solely for recruitment purposes, processed in accordance with applicable global data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), and retained only for as long as necessary to fulfil its purpose.

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