Director of Marketing, Brand and Community

Bloom is a community of adults 50+ learning, connecting and redefining a new phase of life. We're on a mission to change the aging narrative and redefine retirement.

Many of us spend longer planning a 2-week vacation than we do planning for our retirement. And although there's plenty of tools and services available to help us prepare to transition financially, there's not much out there to help us with all the other transitions that we'll experience.

How do I handle the changing relationships with my children, family, and friends? These issues remain out of traditional retirement planning conversations, so we end up without a plan for the mental, social, physical, and spiritual aspects of retirement that many of us are faced with.

Strategy + Execution: Effectively develop a holistic marketing strategy and plan that includes demand generation, brand, product marketing, customer marketing, and content marketing,

Brand: Work with Bloom's Chief Brand Officer to build and maintain the company brand, including messaging, tone, design, and public and analyst relations to drive heightened awareness and brand loyalty

Maintain strong communication and collaboration with Community and Product teams to deliver on marketing objectives

Team Building: Lead, coach, and grow the Marketing team as you create alignment and set priorities, all while making every person on the team a better marketer

Marketing Analytics: Establish clear KPIs and processes for reporting on the effectiveness of marketing efforts and leverage marketing analytics to empower data-informed decisions

5+ years experience in marketing

• 5+ years direct work experience in a high-growth SaaS company (ideally B2C)
• You know how to develop, evolve, and execute a comprehensive marketing strategy
• Brand-centric with a creative intuition and an excellent eye for design
• History of developing, inspiring, retaining, and coaching a marketing team to drive attainment of ambitious company objectives
• Mastery of the data, analytics, marketing funnel metrics, and KPIs associated with a B2C SaaS company
• Understanding of and/or experience with growing world-class communities