Chef marketing senior

Location: This hybrid role requires 3 days on-site at our Burnaby, BC office and 2 days remote per week.

Ranked the 11th Best Workplace in Canada and 16th globally by Great Place to Work, we’re proud of our optometrist-owned model that delivers high-quality, accessible eyecare for every budget.

Today, we are a $7.8 billion global business with over 45,000 colleagues across more than 2,700 retail optical locations.

In Canada, our support office is based in Burnaby, BC. Since entering the market in 2021, we’ve been scaling rapidly, now with nearly 250 locations nationwide. With advanced clinical equipment and a wide range of affordable, high-quality eyewear, we’re transforming the way Canadians experience eyecare.

The Senior Marketing Manager will manage impactful Trade & Activation marketing initiatives that drive business growth. Lead & develop a high-performing team of marketers, fostering a culture of accountability, creativity, and continuous improvement.

Lead, mentor, and inspire a team Marketing Managers through regular performance reviews and personalized career development plans.

Partner with the Head of Marketing, Trade & Activation to manage Specsavers Canada Trading Calendars. Collaborate cross-functionally with Product, Finance, Operations, Agencies, and broader Marketing teams to ensure strategic alignment and maximize impact across all trade initiatives.

Oversee the development and execution of Trade & Activation national and local campaigns, new store launches, and partner engagement activations.

Analyze campaign performance to identify insights and optimize tactics that improve ROI, customer engagement, and conversion.

Establish standardized workflows and repeatable planning frameworks for national & local campaigns, store launches, local marketing activities that enhance local community presence and drive short-term sales.

Apply a strong understanding of both foundational marketing principles and modern marketing theory to Trade Marketing strategies at local and national levels.

Act as a guardian of the Specsavers brand, ensuring clear, consistent, and customer-facing communications that reflect the brand’s tone of voice—warm, knowledgeable, and down-to-earth.

Remove roadblocks and coach the team in their interactions with store partners, regional managers, and marketing stakeholders. Ensure marketing plans are insight-driven and responsive to feedback.

Manage budgets, timelines, and agency/vendor relationships to deliver projects on time, within scope, and to a high standard.

Monitor competitor activity and analyze campaign performance against business targets to uncover opportunities and trends that boost store traffic, bookings, and activations.

8+ years of marketing experience in trade, retail, or shopper marketing within a retail or agency environment—ideally supporting a global or national brand

• Strong strategic thinking and project management skills, applied with initiative, proactivity, and accountability
• Experience supporting franchise or joint venture businesses from a head office perspective is highly regarded
• Excellent communication skills with the ability to write compelling briefs, influence stakeholders, and evaluate creative assets
• Agile multitasker with a collaborative mindset and strong organizational skills, thriving in a fast-paced retail environment
• Data-driven approach with a passion for innovation, execution, and continuous improvement

Compensation: $105,000 - $125,000 base salary, plus quarterly bonus, profit sharing, and benefits. 4 weeks of vacation and 1 paid volunteer day

• Quarterly performance bonus
• Healthcare spending account
• Health and dental benefits effective on your first day
• Team and company social events

Compassionate: We care, support, and help each other

Commercial: We treat money wisely and make decisions that are good for our customers, our partners, our people, and good for the long term

At Specsavers, we embrace a hybrid approach that balances in-office collaboration with the flexibility to work from home. We come together in office three days a week to connect, innovate, and keep our culture thriving.

If you require accommodations at any stage of the application or interview process, please let us know by contacting us at View email address on ca.snapjobsearch.com.