Digital marketing manager - Responsable marketing numérique

Reporting to the Senior Manager, Digital- the Marketing Manager, Digital Growth is responsible for developing and executing CRM and lifecycle marketing strategies to drive fan acquisition, database growth, and digital revenue performance for Vancouver Whitecaps FC.
This role leads the strategy and execution of data-driven growth initiatives across email, SMS, and CRM channels, with accountability for performance outcomes tied to ticket revenue, fan engagement, and long-term supporter development.
Latest Videos
Develop and lead the marketing CRM growth roadmap including audience segmentation frameworks, lifecycle journeys, and email/SMS strategy in collaboration with Sales, Brand, and Business Intelligence teams
Build advanced audience segmentation and lifecycle journeys designed to maximize ticket revenue, repeat purchase behaviour, and long-term fan value
Track, analyze, and report on key growth metrics (CAC, LTV, attribution, conversion rates, revenue per send) and present insights to senior leadership monthly/quarterly
Partner with the Club's paid media agency to define quarterly acquisition strategy, review performance monthly, and provide strategic direction on optimization
Establish quarterly database growth and engagement targets aligned with revenue objectives
Collaborate with Brand, Sales, Partnerships, and Project Management to align marketing initiatives with revenue goals
Partner with Business Intelligence/CRM teams to refine targeting, data governance, and attribution modeling

4+ years of experience in digital marketing with a focus on CRM, email/SMS marketing, and performance marketing

• Proven track record building and executing email and SMS marketing strategies with measurable revenue impact
• Hands-on experience with Salesforce Marketing Cloud or comparable CRM platforms
• Demonstrated experience building lifecycle fan journeys and developing advanced segmentation strategies to drive ticket revenue, engagement, retention, and database expansion
• Strong understanding of email performance metrics including open rate, click-through rate, conversion rate, unsubscribe rate, deliverability, and revenue per send — with the ability to translate data into optimization strategies
• Working knowledge of CASL, CAN-SPAM, and email/SMS compliance best practices including consent management and list hygiene
• Deep understanding of digital marketing metrics and GA4 (primary analytics platform); Working knowledge of HTML and CSS for email considered an asset
• With academies in eight out of ten provinces, a network of partner clubs, and hundreds of camps and clinics every year, Whitecaps FC provide a foundation for Canada’s soccer future.

We are also strongly committed to providing opportunities to Canadian athletes, both male and female, with the largest soccer development structure in Canada. In addition to building a winning team on and off the pitch, the Club places great importance in giving back to our community, harnessing the power of sport to create a stronger, more equitable & inclusive society through three key community goals: helping meet critical needs, using soccer to build life skills and creating soccer participation opportunities in Indigenous communities.

Vancouver Whitecaps FC believes that diversity and inclusion is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. This includes but is not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. Within these walls, you are welcomed, accepted, and respected.
And you’re part of the team regardless of your age, sex, sexual orientation, gender identity or expression, race, marital or family status, disability, or religious belief or non-belief.