Fundraising Manager-Full time permanent

Full Time, Permanent
Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of services to hundreds of young people every day.
We meet youth’s immediate needs and then we work together to achieve their future goals. We offer 24/7 crisis shelter transitional housing options on-site and, in the community, health and well-being support, training and skill development, and ongoing care once youth move into the community.
For over 40 years, Covenant House has been dedicated to its mission of serving youth on the street and to protect and safeguard all youth with absolute respect and unconditional love. Since 1982, Covenant House has supported more than 100,000 young people.
The Manager of Annual Single Giving leads the strategic execution of Covenant House Toronto’s fundraising efforts for its high-performing direct response annual single giving donor program, focusing on donor retention, lapsed donor reactivation, and revenue growth general and mid-level giving strategies, an emerging and growth opportunity. This role provides leadership to cross-functional teams, collaborates to improve retention and reduce attrition, and continuously monitors the overall health of the program. The Manager ensures campaigns are donor-centric, data-driven, and aligned with organizational goals, while maintaining fiscal responsibility and maximizing ROI.
We are currently recruiting for 1 Full-time, Permanent Position. Create and manage annual single gift donor revenue and expense budgets by campaign and channel including both traditional and digital.
Keep the Donor Services team informed about active campaigns to ensure accurate and timely donor support.
Work with digital and traditional fundraising teams to ensure cross-promotion and optimization across channels for monthly conversion, upgrade, and single-gift strategies.
Partner with major donor development team to identify, qualify, and transition high-potential annual donors into the major gift pipeline through coordinated moves management strategies, including data-driven prospecting and shared stewardship plans to optimize donor experience and revenue growth.
Work with the Manager of Legacy Giving to identify key prospects and coordinate communication messaging and cadence.
Creative & Optimization
Develop and deliver strategic creative briefs to internal teams and external agencies, ensuring campaign messaging aligns with fundraising objectives, audience insights, and brand standards.
Proactively leverage and share timely, relevant performance insights, donor trends, and campaign learnings with the team to drive segmentation, testing, and optimization.
Lead end-to-end campaign strategy and execution, including planning, creative development, segmentation, testing, multi-channel implementation, and performance analysis for single-gift campaigns.
Ensure donor communications are compelling, personalized, and mission-aligned.
Provide strategic oversight to vendors and agencies, ensuring campaign materials reflect fundraising objectives and brand standards.
Work with data services, vendors, digital teams to develop tracking and reporting tools and ensure accurate campaign execution.
Data Analysis and Reporting
Monitor campaign performance metrics and continuously assess the overall health of the single giving program.
Ensure excellent data hygiene practices and compliance with PIPEDA, CASL, and PCI requirements.
Key Performance Indicators (KPIs)
Campaign ROI: Achieve strong return on investment for all direct mail, digital, and integrated campaigns, ensuring cost-effectiveness and revenue growth.
Number of mid-level donors transitioned into the major gift pipeline in collaboration with Development. Campaign Performance: Response rates, ROI, and average gift size for direct mail, digital, and integrated campaigns.
Data Quality & Compliance: Adherence to data hygiene standards and compliance with PIPEDA, CASL, and PCI requirements.
Campaign Timeliness & Quality: On-time delivery of campaign assets and alignment with strategic goals.
Innovation Adoption: Number of new strategies, tools, or channels tested and implemented to optimize donor engagement.
Bachelor’s degree in a related field or equivalent combination of education and experience.
5+ years of experience in direct response fundraising, preferably in the nonprofit sector and 3+ years in a leadership capacity.
Proven success managing direct mail, phone and digital campaigns and generating significant revenue.
Excellent project management and organizational skills.
Proficiency with donor databases and CRM systems (e.g., Raiser’s Edge, Engaging Networks, Salesforce).
Strong understanding of fundraising regulations (e.g., Analytical mindset with ability to interpret data and optimize campaigns.
Expertise in strategic storytelling and communication techniques by channel and brand.
Has excellent understanding of data hygiene best practices and PCI requirements.
Knowledge of Engaging Networks, Salesforce or other eMarketing platforms.
Experience with social media platforms for acquisition, retention and lead generation.
Passion for the mission and values of Covenant House Toronto.
Studies have shown that women and people of color are less likely to apply to jobs unless they meet all qualifications. Benefits such as Health, Dental, Vision, Personal Days, Employee Assistance Program, Tuition Reimbursement and more.
Employee perks which include discounts on gym membership, city bike rentals, auto & home insurance and more.
Interested candidates are welcome to apply directly to this posting on or by February 23, 2026 . No agencies or phone calls please.
Covenant House Toronto does not use artificial intelligence (AI) to make or inform hiring decisions. However, we do use an external applicant tracking system (ATS) to help manage applications efficiently.
While our ATS may apply automated filters or sorting functions, all applications are reviewed and evaluated by human recruiters. At Covenant House Toronto we believe in a workplace culture of inclusion that is welcoming, respectful and safe for all staff. It is critical to Covenant House Toronto success to eliminate barriers and promote the inclusion of equity groups. Equity groups have been, and continue to be, underrepresented and marginalized in the workforce, leadership roles, and in some specific occupations. Equity groups include but may not be limited to Indigenous persons, racialized people, gender diverse people, 2SLGBTQIA+ people, and people with disabilities.
In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act and Covenant House Policy on Accommodation, a request for accommodation will be accepted as part of the Covenant House recruitment process.