Full-Time DIRECTOR OF BUSINESS DEVELOPMENT

Position Title: Manager, Global Partnerships (Business Development) Department: Global Partnerships

Status: Full-time/Permanent

The Canadian Football League is Canada's home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.

The league pursues that goal through a continuing commitment to modernize and elevate both the game and the business. The CFL is transforming its digital ecosystem and maximizing fan engagement through captivating content, data analytics, personalized marketing, and more.

Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL's successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.

The candidate must be skilled at identifying and engaging contacts at brands and agencies, across various categories, in addition to generating a robust pipeline of qualified national prospects year-round.

In addition to the intense desire to learn and succeed, the successful candidate has a background in packaging-up and selling-through IP-based partnership programming, with integrated media solutions designed to deliver against client brand goals and business objectives.

Identify, develop and negotiate partnership agreements, leveraging all CFL Media & CFL Ventures assets.

Understand client needs and develop partnership marketing solutions that exceed their expectations.

Work in conjunction with CFL Marketing, Content and Global Partnerships to develop and maintain customized sales proposals.

Identify, understand and communicate trends within client markets and industries.

Hunter mindset, with the ability to drive the sales cycle from initial prospect engagement through to contract negotiation and campaign execution.

Working knowledge of media & sponsorship marketing with a specific focus on best practices and principles related to the sale and implementation of corporate partnerships and creative digital & experiential activations, including:

Digital and social media platforms

Brand activation and promotion across all key touchpoints (events, retail, multimedia) and key stakeholders (consumer, employee, trade)

Working knowledge of other key marketing concepts and functions including Media (TV, Radio, Print, Digital, Mobile); marketing metrics (broadcast ratings, research in brand and promotion tracking)

Ability to work in a fast-paced environment and manage multiple tasks concurrently.

A creative thinker, strategic seller with exceptional interpersonal skills.

Bachelor's degree or equivalent in business/commerce/marketing or equivalent experience.

Combination of 3+ years in a marketing, sponsorship and/or business development role.

Established relationships and experience within the sports and media agency industry in Canada is a definite asset.

The expected compensation range for this position is $70,000- $80,000 which includes base pay plus bonuses and variable incentive pay, if eligible. Hybrid Model: The incumbent will be required to attend the office in accordance with the CFL Hybrid Work Policy. In addition, you are required to attend meetings and other business events at the office or other venues as business needs dictate.

Work Schedule: Due to the nature of the business, the incumbent must be available and willing to work evenings, weekends and holidays, as required.

Travel: As required.

We welcome applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people living with disabilities and people identifying as LGBTQ2S+.

The CFL may use artificial intelligence to screen, assess, and/or select applicants for an interview.

For additional information on the Canadian Football League, please visit our website at