Data Analyst Marketing Data Analyst Marketing H/F

Marketing Data Analyst Location: Remote/Hybrid North York Office (Monthly In-office Requirements)
Employment Type: Permanent/Fulltime
We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt.

And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals.

If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help

We’re seeking a highly motivated Marketing Data Analyst to join our Data & Analytics team, supporting both internal stakeholders and external agency partners. This role bridges the gap between our enterprise data strategy and the marketing organization, helping drive high-impact campaigns through clean data, efficient tooling, and actionable reporting.
As a key member of the Data team, you’ll play a critical role in ensuring proper data governance, architecture, and integration. You’ll also serve as the primary data partner to Marketing and external vendors, supporting and optimizing tools such as PowerBI, BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4/Analytics 360, and GTM 360 .

Partnership with Marketing
Your primary job responsibility is the support of the marketing team’s data needs. Dedicated support for our marketing team’s efforts to increase their data capabilities. This includes involvement in initiatives that collect, transform, join, and generate insights that inform senior management decisions.

Understand & apply foundational statistical concepts for the marketing industry.
Review, analyze, and provide feedback on marketing data sets; including identification of gaps, opportunities, methods for improving data collection.
Assist in the development of marketing related solutions, providing guidance and feedback that steers solutions.
Marketing report SME: Gather and communicate reporting needs for effective communication and presentation of our KPIs to the development-side of the Data Insights and Analytics team; Working as the in-between for our development and marketing teams (audience for the report).
Support the development of audience profiles.
Assist in efforts to join data across multiple databases and platforms.
Use the data from multiple sources to curate a holistic view of our clients and their journey through the pre-sales, sales, and customer lifecycles.

Technical Support (Not required, but beneficial to have)
Troubleshooting errors in SQL, Power BI, and other tools.
Assisting in the extraction and transformation of data from various marketing tools including BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4/Analytics 360, and GTM 360 for use in our primary reporting suite.
Providing guidance in the setup of various marketing tools to improve the collection and accuracy of our data.
This is a great opportunity for someone with a strong analytical foundation who is eager to grow technical depth while gaining exposure to enterprise marketing platforms and cross-functional collaboration.

Ownership of Marketing’s performance reports; Accountable for the data accuracy and quality control processes related to the reports. Dev. teams will help execute, marketing teams will support investigations.
Delivering insights that drive smarter, data-informed decisions
Analytics and data visualization to guide business strategy and elevate marketing performance.
Support the creation and refinement of audience profiles, attribution tracking, and conduct funnel analysis to optimize marketing performance.

Support data integration and reporting across:
Ensure data quality, governance, and consistency across tools and reports
Participate in vendor check-ins and help translate business needs into technical tasks
Create planning/forecasting models and explain the implications of suggestions.

3–5 years of experience in a data analyst or marketing analytics role
~ Strong understanding of offline media (e.g. radio, OOH) and digital channels (e.g. search, programmatic, video, social, organic search); SQL data transformations and querying

Understanding of digital marketing metrics, campaign tracking, and attribution
Ability to communicate data insights clearly to non-technical stakeholders
Experience supporting or working alongside marketing teams or agencies
Experience with other BI tools
Exposure to data governance or security best practices
Experience in marketing mix modelling (MMM), predictive attribution, and other attribution models (multi-touch, data-driven)
Familiarity with Dynamics 365 Sale and Customer Insights
Hands-on experience with enterprise marketing and data platforms
Exposure to data governance, architecture, and stakeholder management
Opportunity to contribute to a major marketing transformation project
Career growth within a data-driven organization

Flexible work model
Vacation and wellness days
Extended health and dental coverage, plus virtual doctor services
Employee Assistance Program and mental health resources
Company-matching retirement savings plan
Financial support for professional development
At Farber, we’re in the business of helping people — and this ethos extends not only to our clients, but to our team members and partners. We are proud to have a dedicated culture committee, led by volunteers, who organize events, organize awards for recognition, and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.

Farber encourages applications from all qualified candidates who represent the diversity of Canada.
~ If you require any accommodations throughout the recruitment process — including alternate interview formats, accessible materials, or any other accommodations — we encourage you to contact us at View email address on ca.snapjobsearch.com.