Digital Marketing Program Manager

Digital Marketing Program Manager Job Description Template

Our company is looking for a Digital Marketing Program Manager to join our team.

Responsibilities:

  • Create and optimize web project management, meeting deadlines and improving efficiency and quality web content;
  • Manage and improve organic search performance and goal-setting based on clickthrough rates, traffic, and conversions;
  • With A/B testing, create and test landing pages, buttons, and other items to identify and report on optimization;
  • Oversee Geotab’s YouTube channel with regards to digital optimization audits, plans, and new processes which enhance subscribers and video engagement;
  • Measure and monitor the success of site changes and adapt strategy accordingly;
  • Establish and maintain a consistent brand image throughout all web properties, in addition to mobile, in order to ensure seamless web experiences;
  • Collaborate with marketing teams on content production, delivery and maintenance;
  • With Google Analytics, MOZ, and other reporting tools, provide analysis on websites, campaigns, and online competitors.

Requirements:

  • Passion for analytics and marketing, and the ability to collaboratively develop action plans from the data;
  • Working knowledge of HTML, CSS, JS as it pertains to SEO considered an asset;
  • University degree in Marketing, Communications, Development or a related field;
  • Experience working with or analyzing e-commerce sites is considered an asset;
  • 5+ years implementing SEO best practices with proven results in a full time digital marketing / SEO / inbound strategy role (in-house or agency);
  • Google Analytics certification considered an asset;
  • Familiarity with the B2B buyer journey, including lead flow strategies (from web to Salesforce);
  • In-depth knowledge and backing working with various tools, such as Google Analytics, MOZ, and Afrefs, etc;
  • Well versed in SEO, inbound marketing, content creation, social, and web design concepts, with hands-on experience with technical SEO.