Business Analyst, Custom Tech

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

We’re looking for a Business Analyst to join our Custom Tech Services team, supporting the delivery of client-driven technical initiatives across bespoke platform builds, business systems, SaaS product extensions, and integrations between Two Circles products and third-party platforms.

This role sits at the intersection of client discovery, business analysis, and technical delivery. You will work with client stakeholders, local market teams, Product, Engineering, Delivery, and Solution Architecture to help gather business requirements, document workflows, and translate client needs into clear delivery outputs for globally distributed technical teams.

The work will include integration and extension use cases, CRM and business systems workflows, custom features within or adjacent to our SaaS products, and bespoke solutions where required. You will help bring structure to ambiguous requests, support clear documentation, and ensure engineering teams have the context they need to deliver effectively.

You will work with teams across multiple time zones, including India, and will need to communicate clearly, maintain organized documentation, and support effective handoffs between local client teams and global delivery teams.

This is an ideal opportunity for someone with early-to-mid career business analysis experience who is comfortable in client-facing environments, has worked with software or technical delivery teams, and wants to grow their skills across custom technology, integrations, product thinking, and global delivery.

WHAT YOU’LL BE DOING

Business Discovery & Requirements Support

• Support discovery sessions with clients and internal stakeholders
• Gather and document business objectives, workflows, pain points, and success criteria
• Help translate client requests into business requirements, functional requirements, user stories, and acceptance criteria
• Document user journeys, process flows, business rules, assumptions, risks, and dependencies
• Help clarify in-scope and out-of-scope functionality with guidance from Delivery, Product, and Engineering leads

Technical & Product Analysis

• Work with Product, Engineering, Solution Architecture, and Delivery teams to understand solution options and technical constraints
• Translate business needs into clear, structured documentation that technical teams can build against
• Support analysis of APIs, data flows, system dependencies, and integration requirements
• Help prepare questions, notes, and documentation for technical review sessions
• Contribute to MVP scope definition and prioritization discussions under guidance from senior team members

Custom Tech Delivery Support

• Support initiatives across bespoke platforms, business systems, product extensions, workflow automation, and third-party integrations
• Help maintain requirements documentation throughout the project lifecycle
• Participate in backlog refinement, sprint planning, reviews, demos, and delivery check-ins
• Support QA and UAT by clarifying requirements, reviewing test cases, documenting issues, and helping validate delivered functionality
• Assist with release notes, implementation documentation, and client-facing support materials where required

Client & Stakeholder Collaboration

• Build strong working relationships with client stakeholders, local teams, and internal delivery partners
• Support requirements walkthroughs, demos, and solution clarification sessions
• Communicate clearly with both technical and non-technical audiences
• Identify gaps, risks, open questions, and potential misalignment early
• Help keep stakeholders aligned around requirements, decisions, and delivery expectations

Global Delivery Coordination

• Work effectively with globally distributed teams across North America, EMEA, India, and Australia
• Prepare clear documentation and structured handoffs to support cross-time-zone delivery
• Demonstrate flexibility in working hours where needed to support collaboration
• Help maintain alignment between local client teams and global engineering teams

IN YOUR FIRST YEAR, YOU MAY HAVE…

• Supported discovery and requirements definition for multiple Custom Tech initiatives
• Produced clear business requirements, user stories, acceptance criteria, process flows, and supporting documentation
• Helped delivery teams clarify scope, dependencies, open questions, and client expectations
• Supported QA, UAT, demos, launch readiness, and post-launch iteration cycles
• Built strong working relationships with local stakeholders and global engineering teams
• Developed stronger technical fluency across integrations, CRM workflows, APIs, data flows, and SaaS product extensions

Requirements

• 2–4 years of experience as a Business Analyst, Technical Business Analyst, Product Analyst, Project Analyst, or similar role in a software, technology services, consulting, or digital delivery environment

• Experience gathering and documenting requirements for software, business systems, integrations, SaaS products, or data-driven platforms
• Comfortable working directly with clients or business stakeholders in discovery, requirements, demos, or delivery conversations
• Ability to translate business needs into clear documentation, user stories, acceptance criteria, workflows, and functional requirements
• Familiarity working with software engineering teams and a basic understanding of the software development lifecycle
• Working knowledge of Agile/Scrum practices and tools such as Jira, Confluence, Azure DevOps, or similar platforms
• Comfort discussing APIs, integrations, data flows, system dependencies, and technical constraints at a functional level
• Strong written and verbal communication skills
• Strong analytical and problem-solving skills, with the ability to bring structure to ambiguous problems
• Collaborative working style and willingness to learn from Product, Engineering, Delivery, and Architecture partners
• Experience working with distributed or global teams is an asset
• Willingness to flex working hours occasionally to support cross-time-zone collaboration

BONUS POINTS

• Experience with CRM platforms such as Salesforce or Microsoft Dynamics
• Exposure to data platforms, ETL processes, data warehousing, or cloud platforms such as AWS or Azure
• Experience with sports, entertainment, ticketing, sponsorship, marketing, or fan data ecosystems
• Background in consulting, professional services, or client delivery environments
• Experience supporting QA, UAT, implementation documentation, or go-live readiness
• Familiarity with product management practices such as MVP definition, prioritization, and roadmap planning
• Business analysis, product ownership, Agile, or Scrum certification