Digital Growth Marketing Manager (Demand Gen)

Small business owners have been left to figure things out alone. Huumans shows up for the small businesses that are the engine to the Canadian economy.
Huumans is a Canadian owned and operated platform that helps small businesses and entrepreneurs fund, run, and grow. We offer financing in 24–48 hours for businesses with 1-25 employees, affordable payroll, foreign exchange, a health spending account, and on demand access to vetted small business advisors.
We build practical, technology driven tools that remove friction for owners. And we are in the small business owners corner, as their advocate to make informed choices.
Our approach is care before commerce. We put the owner first and earn the business by being useful.
To learn more go to
The Care before Commerce idea is the core of two national campaigns we launched this year:
“My Canada. My Story.”
A national call for small business owners to share their journeys on video. Launched June 15, 2026, with winners announced around July 15. The campaign collected 150+ owner stories so far, and it turned the people behind Canada’s small businesses into the story.
“No Woman Builds Alone.”
A national campaign celebrating women entrepreneurs across Canada, showing owners that they don’t have to figure out the hard parts by themselves.
Both campaigns are built to bring celebration to small business entrepreneurs, bringing owners into the Huumans community. The next step is to drive growth with our financial services products, and that’s the job of this role.
No Woman Builds Alone:

Sign up for Huumans for free at app.Huumans.Com
About the team
Our CEO, Bill Murphy, co-founded Wagepoint, the Canadian payroll company that grew to 10,000+ small business customers before its exit. Our team includes leaders from Servus Credit Union, Firma Foreign Exchange, Fig Financial, Ubisoft, Remitly and Morgan Stanley,
Where we are
Since launching the new platform in May 2026, we’ve been building the operating system Canadian small businesses have been missing. Financing, payroll, foreign exchange, and health benefits now sit in one place, alongside a marketplace of vetted advisors.
Highlights this year:
Platform launch (May 2026):
Financing, payroll, FX, and health spending accounts brought together in one platform for Canadian small businesses.
New lending partners:
Merchant Growth, Driven, Clearco, and more.
Marketplace:
150+ advisors and accountants in the Huumans marketplace
Health spending account:
A partnership with Quikcard to offer a health spending account to small business teams.
National campaigns:
“My Canada. My Story.” and “No Woman Builds Alone,” celebrating the entrepreneurs building Canada.
Traction:
1200+ users on the platform since May and 150+ advisors in the marketplace.
Role Description
Reporting directly to the COO, this full time remote role for a Digital Growth Marketing Manager (Demand Gen) focuses on driving user acquisition and revenue growth across paid and unpaid digital channels. You’ll own digital acquisition and growth for Huumans, with the owner’s customer experience inside HuumansOS at the center.
You’ll run paid and organic campaigns to bring owners onto the platform, work on the lending eligibility calculator and sign up path to improve conversion, and you’ll also use the GTM campaigns above as acquisition engines: turning owner stories into landing pages, email, and paid creative into user signups and revenue. At times, you will promote cross-sell products such as payroll, health spending account, and foreign exchange.
In this role, you’ll report directly to the COO of Huumans and key success metrics are growing users & leads primarily through content, product marketing, paid socials, and GTM.
Demand generation exists to fill the lending funnel, and everything else you build should either feed lending or extend what owners do after they sign up. Your primary goal is funded lending volume through new owner acquisition and conversion. Your secondary goals are growing the accounting channel and the marketplace, and running go to market campaigns for new features and products. You’ll work closely with sales and operations, product, and the marketplace team.
We are looking for someone versatile, skilled, with a strong work ethic and attention to detail. The playbook is half started already, and it's on you to drive the results.
What you’ll own
Lending acquisition:
Lead pipeline development across paid search, paid social, and LinkedIn, Reddit, Facebook and Instagram campaigns aimed at owners in the sales bands and business stages that qualify for financing.
Funnel conversion:
The website and eligibility calculator is a key funnel conversion and you will be accountable towards driving top of funnel and user sign ups through both assets.
Own the Content Calendar
across all social channels (Reddit, YouTube, Instagram, LinkedIn newsletter (Huumans helping huumans), Facebook, etc. and achieve growth in new small business micro communities across Canada by building communty and relationships.
Lifecycle and activation:
Nurture, reactivation, and e-mail campaigns from HubSpot that move sign-ups to applications and approved small business owners to repeat use. Cross selling payroll, FX, and health spending accounts once lending is working.
Accounting channel:
Grow accountant and bookkeeper sign ups through product marketing and campaigns that bring accounting firms, bookkeepers, and fractional CFOs onto HuumansOS.
Marketplace:
Build demand and promote the marketplace for small business owners to join the Huumans marketplace and promote advisors and accountants to join, with attention to providers who create lending demand and referral arrangements with Huumans.
GTM campaigns:
Plan and launch campaigns for new features and products with product and sales such as the My Canada My Story campaign. Each campaign has a target, a budget, and success metrics.
Digital community:
Build the Huumans voice in Facebook groups, Instagram, Reddit, and LinkedIn. Post openly as staff, follow every group’s rules, disclose affiliation, and track each touchpoint to applications and funded loans.
Measurement:
Dashboards in HubSpot and GA4 covering cost per acquisition, funded loan revenue, conversion by funnel step, and payback. Weekly reporting on what to scale and what to cut.
What you bring
Alternative lending or fintech experience, B2B SaaS, or small business software
5-8 years in growth, performance, or demand generation, ideally in alternative lending, fintech, financial services, or SMB software. You have owned a funnel that ends in users and revenue, not only one that ends in leads.
Hands on paid acquisition across Google Ads, LinkedIn Ads, and Meta. You can explain your numbers without help.
Webflow website design for landing pages and SEO/AEO
Conversion rate optimization and structured experimentation.
HubSpot for lifecycle and email: workflows, segmentation, and reporting.
Canva and digital media tools
GA4 and attribution fluency.
Experience building a brand voice and engaged audience in digital communities such as Reddit, Facebook groups, or Instagram in the small business community
Fluency with AI tools for research, creative iteration, and analysis.
Adaptability and a hard working streak. You’ll build things that don’t exist yet and document the playbook as you go.
Who thrives here
Huumans is a startup, not a structured company. There is no manual to follow and no process to hide behind. Part of the playbook exists, and the rest is yours to finish. We want people who take ownership, work hard, pay close attention to detail, and stand behind their results. If you need a lot of structure before you can deliver, this will be a hard fit. If you’d rather build the system than wait for one, we want to meet you.
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