Technical Sales Engineer - TrueLight Machine Vision

At BOS Innovations, we are driven by a clear purpose: to deliver exceptional industrial automation solutions that solve real manufacturing challenges and enable our customers to compete at the highest levels. For over 25 years, we’ve partnered with manufacturers across North America, from automotive to energy to advanced industries -providing intelligent automation systems built on precision, reliability, and innovation.

Guided by our core values of Truth, Excellence, Work Ethics, and Innovation, we are committed to serving our customers and supporting one another with integrity and accountability. At BOS, people come first. We believe in cultivating an environment where talented individuals grow into inspired professionals of character and competence. Our purpose is not only to deliver great technology, but also to develop great people - fostering collaboration, continuous learning, and professional growth.

About the Role

TrueLight is bringing to market a breakthrough AI-powered inspection platform that gives manufacturers automated, high-precision quality inspection at production speed, launching with 3D-AI Weld Inspection. 

This Technical Sales Engineer owns the go-to-market for TrueLight’s AI inspection platform, starting with 3D-AI Weld Inspection and expanding to additional inspection applications and products as they come to market.

The role sells through two channels: direct deals where TrueLight integrates the AI inspection solution into a customer’s production line, and technology/product sales to other systems integrators and manufacturers who will integrate it themselves. Success means building a real pipeline in both channels — you’re not just selling a service, you’re selling a product that other technical buyers need to say yes to on its own merits. 

The ideal candidate is a self-directed, technically credible seller who can speak fluently to quality, manufacturing, and automation engineers, understands the difference between selling an integrated solution and selling a product to a peer integrator, and is energized by owning the commercial strategy for a new product from the ground up.

Location: London, ON
Employment Type: Full Time
Department: TrueLight
Salary: $90,000 - $110,000

RESPONSIBILITIES

• Identify, research, and engage prospective customers for TrueLight’s AI inspection platform, leading with 3D-AI Weld Inspection and prioritizing Tier 1 automotive and industrial manufacturing accounts.
• Build and manage a two-track pipeline:

• end customers who want TrueLight to integrate the solution, and
• systems integrators and OEMs who want to buy or license the technology to integrate themselves.

• Develop and execute outreach and channel-partner strategies specific to AI quality inspection, including identifying and cultivating integrator/OEM partnerships as a distinct sales motion.
• Conduct technical presentations and live product demonstrations for engineering, quality, and operations stakeholders.
• Qualify leads, manage the sales cycle, and close deals across both channels.
• Represent TrueLight’s AI-enabled inspection solutions at relevant trade shows and industry events.

Product & Market Development

• Serve as the voice of the market back into TrueLight - feeding customer and competitive intelligence to product and engineering to sharpen the roadmap for the inspection platform and future inspection products.
• Develop pricing, packaging, and proposal templates appropriate to product sales (as distinct from project-based integration quoting).
• Partner with marketing on lead generation and positioning specific to the AI inspection platform.

Customer Support

• Maintain relationships with closed inspection customers and integrator partners to ensure a strong reference base and identify expansion opportunities as new platform products launch.
• Loop in technical teams as needed to support customer success post-close. 

This description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. BOS welcomes applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Your interest in this opportunity is appreciated. Applicants must be eligible to work in Canada. Only those applicants selected for an interview will be contacted.

Requirements

• 2+ years of experience in a Solutions Engineer, Technical Sales, or Field Application Engineer role, explicitly selling complex hardware/software solutions into manufacturing environments.
• Strong familiarity with machine vision systems (2D vs 3D sensors, optics, and lighting) or industrial automation components (PLCs, robotics, factory automation protocols). Knowledge of industrial welding processes (MIG, TIG, laser, spot) is a significant asset.
• Bachelor’s degree in Engineering, or a diploma or training in engineering technology, automation, robotics, or mechatronics, or equivalent hands-on industrial field experience.
• Willingness to travel up to 20–40%, including international travel (primarily to the United States) to manufacturing facilities and partner sites for on-site discoveries, testing, and system deployments. A valid passport is required.
• Valid driver’s license and an acceptable driving record, with the ability to be covered under TrueLight’s insurance policy for business driving.

Benefits

Why Join BOS

Total Rewards

• Competitive base compensation
• Annual profit sharing
• RRSP employer matching program

Health & Wellbeing

• Flexible extended health and dental plans
• Employee Assistance Program (EAP)
• Banked hours program to support work-life balance

Growth & Development

• Leadership and mentorship programs
• Career planning and goal setting
• Internal advancement opportunities

Culture & Community

• Staff appreciation lunches & socials
• Bi-annual company events
• Employee recognition programs