Marketing Manager, Nido

Position SnapshotBusiness area: Nestlé Canada Inc.Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;
HybridA little bit about usWhile Nestlé is known for KitKat®, Gerber®, Nescafe®, and Maggi®, our recipe for success comes down to one thing: our people. We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward. Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.
What to Expect:You will be responsible for the development of the 18-month and 3-year brand plans for Nido leveraging best in class consumer insights to build engaging brand experiences and successful innovation. This position is an existing vacancy
A day in the life:
Develop consumer-led brand strategies by translating global target consumer insights into compelling value propositions and brand experiences.
Lead brand investment strategy and PFME deployment to maximize ROI, market share, and overall brand health.
Develop and execute the 5-year Innovation & Renovation (I&R) roadmap, ensuring initiatives are consumer‑led, technically feasible, financially validated, and successfully launched.
Build and execute integrated 18-month and 3-year brand plans, ensuring alignment with category and business priorities.
Develop pricing and promotional strategies that strengthen brand performance and support sustainable growth.
Translate consumer insights into compelling brand communications and integrated media strategies across organic, digital, and other key platforms.
Lead the Integrated Communication Plan process and ensure consistent application of the brand essence across consumer touchpoints.
Partner effectively with cross‑functional teams to drive strong execution of brand, innovation, and commercial priorities.
Role Requirements
3–5 years of progressive Marketing Manager experience within a Tier 1 CPG organization.
Experience working within complex, regulated, and consumer‑driven categories.
Strong foundation in marketing fundamentals, with experience managing brands or portfolios across multiple consumer segments.
Demonstrated experience developing and executing end‑to‑end marketing plans, including at least 1–2 full brand planning cycles.
Preferred Skills
Proven ability to lead high‑priority, complex, and strategically important initiatives.
Strong cross‑functional leadership skills, with experience collaborating across functions, divisions, and broader organizational teams.
Strong business and financial acumen, with the ability to translate financial analysis and consumer insights into actionable recommendations.
Demonstrated ability to balance strategic thinking with strong execution and deliver measurable business results.
Benefits
Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
Company matched pension plan
Four weeks of Vacation and five personal days (Personal Paid Holidays)
Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Access to Educational Assistance & Tuition Reimbursement
Bonus eligibility
Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender‑affirming procedures
Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
Adoption benefits to remove some of the financial barriers associated with adoption
Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
Compensation range: $91,000-119,000/year + bonus eligibilityAt Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices.
What you need to knowWe will be considering applicants as they apply, so please don’t delay in submitting your application.
Nestlé Canada is an equal‑opportunity employer. The principles of diversity, equity, inclusion, and accessibility are vital to how we operate. We strive to foster a respectful and supportive environment where individuals feel valued and empowered to contribute and succeed.
If you are invited to participate in the recruitment process and require an accommodation, please inform Human Resources. Nestlé will work with you to ensure full participation.
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