Marketing Manager

Marketing ManagerWhat to expect as a Marketing Manager at Elastic Path?We are looking for an ambitious marketer who is creative, analytical, and bold about driving demand. As a Marketing Manager at Elastic Path, you will be responsible for driving the execution of programs focused on growing our qualified pipeline and driving brand awareness. This role reports to the VP of Marketing. You are a self‑starter with a proven track record of crafting and orchestrating successful multi‑channel marketing programs. You are eager to get hands‑on with answer engine optimization, search, YouTube, and website content, and you use AI tools to move faster and get more done. You never shy away from trying new tactics, channels, and tests, and are someone who is naturally stretching your abilities, pushing your colleagues to do the same. You are somebody who has an itch for AI. You are constantly on X, Substack, LinkedIn, YouTube learning more about the frameworks and systems that drive efficient agentic work.
Location: This is a remote role based in the United States or Canada - candidates are required to be located in the United States or Canada to be considered. Preference will be given to candidates in the Eastern Time Zone. Elastic Path is a Remote First employer, so you’ll have the tools to work from wherever you are based.
We review applicants from both country listings in a single combined candidate pool, so please only apply to one listing.
Key Responsibilities:
ICP and Buyer Focus: Make sure every program reaches enterprise brands with complex commerce needs and speaks to the specific roles on their buying committee. Tailor messaging by buyer, and measure success by pipeline from target accounts rather than lead volume alone.
Answer Engine Optimization (AEO): Create content that drives Elastic Path’s visibility in AI answer engines and traditional search, including video content for YouTube. Track how Elastic Path shows up in AI-generated answers and search results, and use what you learn to shape what we publish next.
Website Management: Build and publish new website content including but not limited to blogs, landing pages, product and solutions pages, ebooks, and case studies. Coordinate with the web development agency on any website needs or troubleshooting issues.
Campaign Management: Plan and execute multi‑channel campaigns that drive hand raisers, from content offers like ebooks, case studies, and webinars to product launches and events. Own campaign setup in HubSpot, including landing pages, forms, and lead routing.
Performance Reporting: Track and report on campaign, website, and AEO performance in terms of leads, pipeline, and revenue influenced. Build recurring reporting that shows the team what’s working and where to shift effort.
Continuously Test: Testing and learning is a critical part of this role. Ideate and execute on tests for all available channels, analyze the results and share key findings to the broader team.
What experience do you need to Be Remarkable in this position?
3-5 years of experience in B2B SaaS;
e‑commerce experience strongly preferred.
Excellent written and verbal communication skills
Experience with managing a CMS and HubSpot
Currently using AI for 60% or more of your current workday
Experience managing paid campaigns across LinkedIn, Google, and Meta is a plus
Strong ability with context switching. You are someone who can quickly jump in and out of workstreams
Detail oriented with strong project management skills
Who we are:Elastic Path is on a mission to break through the barriers that prevent commerce leaders from delivering extraordinary shopping experiences. Today, that means making Composable Commerce accessible to all brands by reducing the cost, time, and overall risk of implementing and managing a multi‑vendor approach. With Elastic Path, both business and tech teams are able to innovate on their own terms, fully embrace composability, and in turn, never compromise on what’s possible. Learn more at
Be Open. Be Remarkable. Be the Team. Be the Customer. The values we live by.
The Perks?
We go the extra mile to provide you & your family with exceptional benefits, wherever you may be located. This includes paid vacation and sick leave, stock options, full extended health, dental and additional coverages.
You’ll get access to annual stipends for your own professional development, remote working and more.
We are a remote‑first company, giving you the flexibility to work where you’re most productive—supporting better work‑life balance, fewer commutes, and greater focus.
When in‑person connection adds value, you'll have access to a shared workspace for optional collaboration, connection, or a change of scenery.
We provide solutions to bring all teams together for collaboration and connection throughout the year.
We have a Work from Anywhere program that gives you the freedom to work from anywhere in the world. Talk about travel perks!
Outstanding Company Culture - Certified Great Place to Work organization in Canada, US and UK
You can check out all this and more about us on our careers page.
Salary Range & DescriptionAt Elastic Path, we are on a mission to provide pay transparency and share information freely and openly whenever possible.
The base salary for this position is listed to support candidates in aligning themselves within the target salary range for the role. Our salary ranges are country‑specific and are based on national market data. Compensation is determined through interviews and a review of education, experience, knowledge, skills, abilities, equity with other team members, and alignment with market data.
In addition to base salary, this role includes a commission structure based on the attainment of sales targets. Commission Targets are added to base salary, and once combined, referred to as On Target Earnings.
We want to be upfront about the role AI plays when you apply to join our team. We may use AI tools to support parts of our hiring process, such as interview note‑taking, application review, or candidate assessment. AI is there to support our team, not make decisions for them. A qualified member of our People and Culture team is involved at every stage, and all hiring decisions are made by a person.
Elastic Path is an equal opportunity employer and prohibits discrimination and harassment of any kind. We value and celebrate diversity in its many forms, and we strive to provide an inclusive and safe workplace where each person feels respected, supported, and accepted, however they choose to identify. If you have any questions about how we hire, please reach out to our People and Culture team at View email address on ca.hrm.tc.
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