Executive Director Marketing Brand Strategy

Lead Diabetes Canada’s brand strategy and integrated campaigns from Toronto, strengthening marketing effectiveness through flexible remote and workplace engagement.The Executive Director, Marketing and Brand reports to the Senior Vice President, Marketing & Communications. This senior leader guides organization-wide marketing planning, audience engagement, brand health, and campaign execution. The mandate supports fundraising and mission priorities while overseeing Banting House National Historic Site.Key Responsibilities:
Lead brand strategy, standards, personas, campaigns, and health measurementGuide integrated marketing plans supporting mission and fundraising prioritiesSet creative direction across advertising, campaigns, and audience experiencesOversee Banting House strategy, operations, revenue growth, and visitor experienceManage planning, budgeting, reporting, and vendor relationshipsRequirements:
Minimum 10 years of progressive senior marketing leadership experiencePost-secondary education in marketing, communications, business, or related disciplineNational-scale not-for-profit, fundraising, or mission-driven sector experienceExperience managing and developing direct and indirect teamsValid driver’s licence, vehicle, and GTA residency requiredBring senior brand leadership, integrated campaign expertise, analytical judgment, and inclusive people development to Diabetes Canada’s mission.
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