Sales Manager

Department : Sales
Location : Cochrane Toyota, Cochrane, Alberta
Reports To : General Manager / Marketing and Business Development Manager

Position Overview :
Cochrane Toyota is seeking a driven and detail-oriented Sales Manager who thrives in a dynamic, customer-focused environment. The ideal candidate will be a self-starter with strong leadership skills and a proven track record of motivating teams to achieve sales targets. As a key member of our leadership team, the Sales Manager will be responsible for the day-to-day management of the Sales Department, ensuring optimal inventory levels, implementing sales processes, and driving exceptional customer experiences.

Key Responsibilities :

1. 
   

   Team Leadership & Development :

   
   
   • Lead and mentor a team of Product Advisors, promoting a culture of accountability, integrity, and excellence.
   
   
   • Facilitate onboarding and training programs for new hires, ensuring adherence to Cochrane Toyota’s sales processes and customer service standards.
   
   
   • Establish performance benchmarks and continuously monitor the team’s progress, providing constructive feedback and coaching to drive improvements.
   
   


2. 
   

   Sales Strategy & Execution :

   
   
   • Develop and implement monthly and quarterly sales strategies to meet departmental goals and maximize profitability.
   
   
   • Manage CRM processes to ensure all leads are being handled promptly and effectively by the BDC and Product Advisors.
   
   
   • Work closely with the Finance Office to ensure a seamless handoff of customers and efficient deal closure.
   
   
   • Oversee pricing and inventory management, leveraging industry insights and market trends to maintain a balanced inventory mix.
   
   


3. 
   

   Inventory Management & Coordination :

   
   
   • Collaborate with the Inventory Manager to maintain a clear understanding of vehicle allocations, DMA-based priority scales, and stock numbering systems.
   
   
   • Monitor the status of aged inventory and implement proactive strategies to reduce days on lot, including dealer trades, pricing adjustments, and special promotions.
   
   
   • Regularly review and audit inventory listings to ensure accurate representation on digital platforms.
   
   


4. 
   

   Customer Experience & Relations :

   
   
   • Maintain a high standard of guest satisfaction by promoting a consultative, guest-first approach throughout the sales team.
   
   
   • Handle escalated guest concerns and manage complex negotiations to achieve win-win outcomes that align with the Cochrane Toyota brand promise.
   
   
   • Oversee the integration of Sales and Service BDC processes to ensure a seamless guest experience, from initial inquiry to vehicle delivery and ongoing service.
   
   


5. 
   

   Process Implementation & Improvement :

   
   
   • Lead the development, documentation, and continuous improvement of Standard Operating Procedures (SOPs) for the Sales Department.
   
   
   • Monitor and refine the test drive process to ensure it is engaging, controlled, and tailored to highlight Toyota Safety Sense (TSS) features and other key benefits.
   
   
   • Utilize the DMA-based Allocation Priority Scale to optimize order fulfillment and customer satisfaction.
   
   


6. 
   

   Data-Driven Decision Making :

   
   
   • Analyze sales data, customer feedback, and CRM metrics to identify trends and opportunities for improvement.
   
   
   • Work closely with the Marketing and Business Development Manager to optimize lead generation and improve the quality of inbound leads.
   
   
   • Provide monthly and quarterly reports on key performance indicators (KPIs), including sales targets, closing percentages, and customer satisfaction scores.
   
   

Qualifications :

• Minimum of 5 years of experience in automotive sales management, with a proven track record of achieving sales targets.


• Strong understanding of Toyota products, sales processes, and dealership operations.


• Proficient in CRM systems (experience with PBS preferred).


• Exceptional communication and interpersonal skills, with the ability to lead and motivate a diverse team.


• Strong analytical skills, with a detail-oriented mindset and the ability to make data-driven decisions.


• Ability to adapt to changing priorities and manage multiple projects simultaneously.


• Self-motivated, proactive, and results-driven.

Additional Skills & Requirements :

• Knowledge of Toyota Safety Sense (TSS) and other Toyota-specific features is an asset.


• Familiarity with allocation processes and inventory management best practices.


• Experience developing and implementing SOPs in a fast-paced environment.

Why Join Cochrane Toyota?
Cochrane Toyota offers a dynamic, collaborative, and supportive work environment, with opportunities for career advancement and professional growth. We value our employees and believe in rewarding hard work and dedication.

If you are a self-starter with a passion for driving success and an eye for detail, we want to hear from you!