Marketing Generalist

The Marketing Generalist under the Marketing Project Manager will primarily be responsible for assisting with the execution of marketing strategy implementation for BRC. The Marketing Generalist will be responsible for a variety of marketing initiatives, including aiding in the execution of the yearly marketing plan, executing brand initiatives, and any other initiatives associated with overseeing the implementation of marketing campaigns to promote business products and services.

The Marketing Generalist will also be responsible for coordinating showroom tours, managing finish samples and promotional merchandise requests, developing sales presentations and supporting the Marketing Project Manager with the execution of key marketing initiatives.

RESPONSIBILITIES

Showroom Coordination

• Serve as the primary marketing contact for showroom tour requests, coordinating schedules and logistics with Regional Sales Teams.
• Prepare the showroom for Dealer, Customer, Designer and other stakeholder visits, ensuring a professional and engaging brand experience.
• Coordinate showroom materials, product information, presentations and promotional items for scheduled visits.
• Work with Sales and internal Teams to ensure showroom displays and marketing materials are current and aligned with product launches.
• Support showroom events, product demonstrations and other marketing activities.

Finishes Samples & Dealer Support

• Manage incoming finishes sample requests from Dealers, Independent Sales Representatives and internal Sales Teams.
• Coordinate sample selection, availability, packaging and shipment with relevant internal departments.
• Maintain accurate records of sample requests, inventory and fulfillment status.
• Track outstanding requests and proactively communicate timelines and updates.
• Ensure sample materials are presented professionally and reflect BRC's brand standards.
• Identify opportunities to improve the sample request and fulfillment process.

Promotional Merchandise & Swag Management

• Coordinate promotional merchandise requests from Regional Sales Teams for Dealer meetings, Customer visits, events and other initiatives.
• Manage inventory, distribution and replenishment of branded merchandise.
• Coordinate with suppliers on merchandise orders, production timelines and deliveries.
• Maintain accurate records of inventory and distribution.
• Ensure promotional materials are consistent with BRC's brand identity and quality standards.

Sales Presentations & Product Launch Support

• Develop and update professional Sales presentations to support new product launches, product collections and marketing campaigns.
• Collaborate with Marketing, Sales and Product Design to gather accurate product information, imagery and key selling points.
• Translate product features and benefits into clear, compelling and visually engaging presentations.
• Customize presentations for Dealer meetings, Customer opportunities and other Sales initiatives.
• Maintain an organized library of approved presentations and Sales enablement materials.
• Ensure all materials reflect current product information, messaging and brand guidelines.

Marketing Project Coordination

• Support the Marketing Project Manager with the coordination and execution of assigned marketing projects.
• Assist with project schedules, deliverables, approvals and follow-ups to ensure initiatives remain on track.
• Coordinate marketing requests from internal stakeholders and communicate requirements to the appropriate Team members.
• Assist with the development, organization and distribution of marketing collateral and campaign materials.
• Liaise with internal departments, external agencies and suppliers as required.
• Maintain organized marketing assets, project files and shared resources.
• Provide administrative and operational support for product launches, events and other marketing initiatives.

Other Duties and Responsibilities

• Liaising with suppliers on items such as literature fulfillment, marketing items, print, and creative
• Developing special events and ensuring that identified goals reach required return-on-investment at industry events and trade shows
• Other duties as assigned

Requirements

EDUCATION, EXPERIENCE AND COMPETENCIES

• Post-secondary education in Marketing, Communications, Business Administration or a related field.
• 1–3 years of experience in marketing coordination, sales support, project coordination or a similar role.
• Strong organizational skills with the ability to manage multiple requests, deadlines and priorities.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office, particularly PowerPoint, Excel and Outlook.
• Experience developing professional presentations and marketing collateral.
• Strong attention to detail and commitment to brand consistency.
• Ability to work collaboratively across departments and with external partners.
• Experience with Canva, Adobe Creative Suite Smartsheet software is an asset.
• Experience in commercial furniture, interior design, manufacturing or a dealer-based sales environment is an asset.
• Ability to work well with others, and take direction and criticism in a positive manner
• Ability to absorb new ideas and concepts quickly and to ensure they are clearly communicated to an audience
• Energetic, self-motivated, and results-oriented
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
• Effective communication skills with individuals at all levels of the organization
• Politically and culturally sensitive
• Strong problem identification and problem resolution skills
• Strong morals and ethics, along with a commitment to privacy

Competencies

• Accountability: Takes personal ownership and responsibility for the quality and timeliness of work commitments. Follows organizational guidelines, professional standards, regulations and principles. Demonstrates reliability and integrity on a daily basis.
• Adaptability: Adapts and responds to changing conditions, priorities, technologies and requirements. Recognizes new information and ideas with a willingness to alter opinions and behaviors. Applies versatility, reasoning and innovativeness in the face of change. Ability to comfortably collaborate in a variety of situations and with diverse individuals.
• Communication: Expresses and transmits information with consistency and clarity, using active listening techniques in order to effectively understand provided feedback, summarizes information according to the audience in order to promote engagement and increase understanding
• Networking and Relationship Building: Effectively builds constructive, friendly, professional relationships and networks of key contacts with people and colleagues, maintains partnerships that can provide information, assistance and support.
• Organizational Awareness: Shows commitment to the organizational vision and strategic goals by acting in accordance to organizational expectations and through having a solid understanding of the internal environment. Uses knowledge of organizational and business climate to solve issues and accomplish goals and business strategies, complies with and enforces organizational policies, procedures and practices.
• Planning and Organizing: Accurately estimates duration and level of difficulty of tasks and projects, setting out goals and objectives and work plans to complete.
• Results Orientation: Possesses the ability to focus on desired outcomes, and the means by which they are achieved, by meeting and/or exceeding standards based on past performance, goals and objectives, as well as the performance and/or achievements of others.

Benefits

WORKING CONDITIONS

• Manual dexterity is required to use desktop computer and peripherals.
• Occasional lifting of moderately heavy objects may be required.
• Overtime as required.
• May be exposed to hazards associated with manufacturing.
• May be required to use hand tools for prototyping and/or building.
• Hybrid working environment, comfortable coming into the office (1 time per week minimum)
• Compensation package offering $55,000.00-$65,000.00 as the annual salary or depending on experience
• Hours of Work: 8:30a.m. to 5:00pm.
• This posting is for a newly created position (new headcount).

Why Work for BRC?

• Inspiring team committed to a diverse, inclusive, and safe workspace.
• Opportunities for growth and advancement
• Various social and recreational activities
• Flexible, hybrid schedule offering work from home and in-office options

BRC is one incredible Team, delivering on the ultimate in Customer experience. If you want to join on our journey, please submit your resume and cover letter by November 2, 2026.

Due to a high volume of applications, only those candidates who are selected for interviews will be contacted.

BRC endeavors to fill positions with the best available candidates who have the appropriate combination of education, experience, skills and abilities to successfully perform the duties of the position. BRC is committed to equity and values diversity. We welcome applications from qualified individuals of all genders and sexual orientations, persons with disabilities, Aboriginal persons and persons of a visible minority.