Communications Manager

The Centre for Aging & Brain Health Innovation

has an exciting opportunity for a

COMMUNICATIONS MANAGER

Posting Number: 10101

Position Type: Full Time

Shift Type: Day

Bi-Weekly Hours: 70 Hours

Union: Non-Union

Date Posted: August 14, 2026

Internal Closing Date: August 28, 2026

About Us

The Centre for Aging + Brain Health Innovation (CABHI), powered by Baycrest, is at the forefront of driving innovation in aging and brain health. Guided by our vision of a world where every older person lives with purpose, fulfilment, and dignity, we work to drive the development and adoption of transformative aging and brain health innovations.

We accelerate innovation adoption by connecting innovators with those who will benefit most from their solutions: older persons, caregivers, clinicians, and system partners. To date, we have supported over 500 solutions that help older persons, including those impacted by dementia, live healthier, more meaningful lives. At CABHI, we are building a future where aging is shaped by lived experience, powered by innovation, and driven by system-wide collaboration.

Job Summary

The Communications Manager is a key role within CABHI’s MarComm business unit, providing cross-functional leadership and strategic counsel across CABHI. Working alongside the Marketing and Events Manager, and reporting to the Director of Marketing and Communications, the Communications Manager leads the development and execution of strategic communications in alignment with CABHI’s strategic plan, and aligned with Baycrest’s strategic plan. The role builds and protects CABHI’s brand both internally within Baycrest and externally, positioning CABHI as a credible thought leader and catalyst for aging and brain health innovation on regional, national and international stages. The Manager works across CABHI and other Baycrest areas to plan and execute strategic communications that support core strategic objectives, including fostering relationships with key stakeholders (e.g. funders, funding recipients, and ecosystem partners).

Key Responsibilities

• Build and protect CABHI’s brand profile and reputation through strategic communication initiatives.
• Lead the development and execution of strategic communications plans in alignment with CABHI’s strategic plan.
• Develop data-informed short, mid and long-range communications strategies that directly support organizational strategic objectives, aligning with Baycrest’s overall strategic communication strategy.
• Manage issues related to public and media relations implicating the CABHI brand, including by association with affiliated companies and partners, working across teams with Baycrest Communications to mitigate organizational risk.
• As part of CABHI’s acceleration services, seek out and execute opportunities to profile funding recipients, ecosystem partner collaboration, programs and initiatives through targeted media relations in priority markets across Canada, working across teams with Baycrest Communications to ensure alignment.
• Support strategic stakeholder relations with current and potential funders and ecosystem partners, and support business development activities as needed (e.g. prospecting, outreach, invitations, presentations, backgrounders and briefing notes).
• Own and maintain key communications materials, including key messaging documents, slide decks and presentation materials, style guides, supporting research and data, and issues backgrounders.
• Collect and report on key identified data metrics, including media mentions and sentiment, share of voice, optics indicators, website analytics, social media analytics, and other digital and traditional media metrics to assess performance of strategic communications initiatives.
• Manage and oversee direct reports within the Communications team of the MarComm business unit, including resource allocation and performance management.
• Write and disseminate high-quality communications in a variety of digital and traditional formats, including annual reports, letters of support, management and funder reports, grant applications, speaking points, presentations, video scripts, briefing documents, website content, articles, newsletters, pitches, and social media posts.
•   Represent the Communications team in cross-functional collaboration and build relationships within both CABHI and Baycrest, and with external stakeholders, acting as a key point of contact to facilitate the design and dissemination of strategic communications activities.  

Key Qualifications

• Minimum of five (5) to (7) years of experience in strategic communications, including public relations, issues management, media relations and government relations.
• Government relations experience an asset.
• Strong working knowledge of digital communications tools, including analytics, social media platforms, MailChimp, website CMS, SEO, CRM, project management tools (e.g. Asana), Canva, etc.
• Experience managing direct reports, including mentoring and performance management.
• Experience in healthcare, aging and/or research / innovation a strong asset.
• Fluency in French a strong asset.
• Experience managing workflows in a complex, matrixed environment.
• High degree of tact and discretion in dealing with confidential and sensitive information.  

Compensation

At Baycrest, we take pride in ensuring our compensation structure is internally equitable and compliant with pay equity legislation. We believe compensation should be transparent, equitable, and reflective of your experience and growth. Our salary ranges are structured to support progression, from learning the role to demonstrating full proficiency.

The salary range for this position is $84,417 to $105,521

Your placement within the target hiring range will depend on your job-related knowledge, skills, abilities, and relevant education and experience, as well as considerations such as market conditions and internal equity. The starting salary will be determined using these factors to ensure fairness and consistency across the organization.