Industrial Product Marketing Manager
ABB Inc
Shape industrial product positioning and launches at ABB while working onsite at least two days weekly in Iberville or Milton. Turn customer insights into market action.As Product Marketing Manager, you will guide marketing for ABB’s Industrial Installation products portfolio. You will connect Product Management, Sales, and Marketing through value propositions, go-to-market strategies, integrated campaigns, and launch execution. The position reports to the Marketing Director.Key Responsibilities:
Own product marketing plans for new and existing productsTranslate portfolio strategies into positioning and value propositionsLead product launches, activation plans, timelines, budgets, and stakeholdersDevelop integrated campaigns, content, and sales enablement toolsMonitor KPIs and recommend marketing performance improvementsRequirements:
Eight to ten years of progressive B2B marketing experienceAt least five years in a strategic marketing roleBachelor’s degree in marketing, communications, business, or related fieldExperience with go-to-market strategies and product launchesAbility to influence cross-functional teams without direct authorityApply strategic marketing, customer insight, and commercial expertise to grow ABB Industrial Installation products across complex B2B markets.
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Own product marketing plans for new and existing productsTranslate portfolio strategies into positioning and value propositionsLead product launches, activation plans, timelines, budgets, and stakeholdersDevelop integrated campaigns, content, and sales enablement toolsMonitor KPIs and recommend marketing performance improvementsRequirements:
Eight to ten years of progressive B2B marketing experienceAt least five years in a strategic marketing roleBachelor’s degree in marketing, communications, business, or related fieldExperience with go-to-market strategies and product launchesAbility to influence cross-functional teams without direct authorityApply strategic marketing, customer insight, and commercial expertise to grow ABB Industrial Installation products across complex B2B markets.
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Vacancy posted 1 hour ago
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