Marketing & Brand Manager

Marketing & Brand Manager

Sumu Restaurant
Downtown Vancouver, BC

SUMU is looking for an experienced, creative, and results-driven Marketing & Brand Manager to take complete ownership of our restaurant's marketing, branding, and guest engagement.

This is not an entry-level social media role.

We're looking for someone who can build and execute a comprehensive marketing strategy that drives awareness, creates viral moments, fills seats, and establishes Sumu as one of Vancouver's most viral & talked-about restaurants.

You'll have the creative freedom and responsibility to oversee every aspect of our marketing. From strategy to execution.

What You'll Be Responsible For

• Develop and execute the overall marketing strategy

• Manage all social media platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn)

• Plan, film, edit, and publish high-quality short-form video content (Reels, TikTok, Shorts)

• Create premium graphics and promotional materials using Canva and Adobe Creative Suite

• Produce engaging CapCut edits and trending video content

• Plan and execute seasonal campaigns, grand openings, special events, and product launches

• Create marketing calendars and content schedules

• Build brand awareness and maintain a consistent luxury brand image

• Manage influencer outreach, partnerships, and hosted events

• Develop relationships with local creators, food bloggers, and media outlets

• Coordinate professional photography and videography

• Manage paid advertising campaigns (Meta, Google, TikTok)

• Monitor campaign performance and optimize marketing ROI

• Grow online engagement and increase follower conversion into restaurant traffic

• Coordinate email marketing and customer retention campaigns

• Manage online reputation, including Google Reviews and social media engagement

• Collaborate closely with Operations to promote new menu items, events, and promotions

• Stay ahead of current food, hospitality, and social media trends

• Identify opportunities for viral content and brand partnerships

Qualifications

We're looking for someone who has a proven track record of building brands—not simply posting content.

Required Experience

• 3–5+ years in marketing, branding, or social media management

• Experience working with restaurants, hospitality, lifestyle, luxury, or food brands

• Strong portfolio showcasing previous campaigns and creative work

• Experience producing high-performing social media content

• Demonstrated success growing social media accounts organically

• Experience managing influencer campaigns

• Strong understanding of Instagram, TikTok, Meta Business Suite, and current social media trends

• Excellent copywriting and storytelling skills

• Strong photography and videography skills

• Experience editing professional content using CapCut and/or Adobe Premiere Pro

• Graphic design experience using Canva and Adobe Creative Suite

• Strong organizational and project management skills

• Ability to manage multiple campaigns simultaneously

• Self-motivated with excellent attention to detail

Preferred Qualifications

• Existing relationships with Vancouver influencers, creators, food bloggers, and local media

• Experience launching new restaurant concepts

• Knowledge of SEO, Google Business Profile optimization, and email marketing

• Experience with Meta Ads Manager and Google Ads

• Experience working with AI creative tools such as ChatGPT, Midjourney, Runway, Veo, or similar platforms

• Event planning and community partnership experience

• Basic photography and lighting equipment knowledge

What Success Looks Like

• Significant growth across all social media platforms

• Viral content that increases brand awareness

• Strong influencer collaborations

• Successful grand opening and promotional campaigns

• Increased reservations and guest traffic

• Consistent premium branding across every customer touchpoint

• Marketing campaigns backed by measurable performance metrics

We're Looking For Someone Who Is

• Creative

• Innovative

• Strategic

• Highly organized

• Passionate about food and hospitality

• Trend-conscious without chasing every trend

• Confident leading projects independently

• Comfortable working in a fast-paced startup environment

• Excited to build a brand from the ground up

If you're passionate about creating unforgettable brands and want the opportunity to shape one of Vancouver's most exciting restaurant concepts from day one, we'd love to hear from you.

Please include:

• Resume

• Portfolio

• Social media accounts you've managed

• Examples of campaigns you've led

• Examples of Reels, TikToks, or video content you've created

• Any influencer or media partnerships you've managed