Legal Counsel (Brand, Community and Marketing)

Legal Counsel (Brand, Community and Marketing)

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team

We are trusted partners embedded across the business, helping teams bring bold ideas and distinctive guest experiences to life. Within Brand and Community, we partner closely with Collaborations, Brand, Design, Merchandising, Sourcing and other cross‑functional teams to enable innovative partnerships while protecting lululemon’s brand, intellectual property and long‑term relationships.

The opportunity

This is a pivotal role for an experienced lawyer who will lead legal support for lululemon’s global collaborations program, with a North America focus. You will advise on the full collaboration lifecycle—from structuring and negotiating complex partnerships through launch, compliance and ongoing relationship management—while developing scalable processes that allow the business to move quickly and responsibly. In addition to the collaborations program, you will provide legal advice and draft agreements on a range of marketing, sponsorship, social media, content production, loyalty programs and other matters supporting the Brand and Community Team.

Success will come from being curious, passionate and becoming a trusted advisor to the Collaborations team and Brand cross‑functional partners, bringing strong commercial judgment, deep collaboration and licensing expertise, and a practical approach to navigating legal and reputational risk.

What you’ll do

Strategic Impact

• Be the trusted legal advisor for lululemon’s collaborations program, providing strategic, practical guidance across complex and high-value global brand partnerships.
• Partner closely with Collaborations, Brand, Design, Merchandising, Sourcing, Finance, InfoSec and other teams to structure partnerships that achieve business objectives while protecting lululemon’s brand and interests.
• Advise across the collaboration lifecycle, including partnership structure, intellectual property, licensing, co‑branding, marketing, supply chain, tax, consumer protection, privacy, confidentiality and trade‑secret considerations.
• Anticipate legal and commercial risks, develop pragmatic mitigation strategies, and enable teams to make informed decisions at speed.
• Build deep knowledge of lululemon’s business, products and operating model, as well as the entertainment, apparel, retail and collaboration landscape.

Operational Excellence

• Draft, negotiate and manage sophisticated collaboration agreements, including brand partnership, licensing, co‑branding and influencer agreements, with a focus on complex and high‑value arrangements.
• Lead legal clearances and approvals for collaborations and help ensure contractual commitments are understood and operationalized across the business.
• Develop and scale policies, playbooks, templates and processes that improve speed, consistency and compliance throughout the collaboration lifecycle.
• Advise on applicable advertising and marketing requirements, consumer protection, data privacy and other regulatory considerations relevant to apparel, retail and entertainment collaborations.
• Support the protection of confidential information, trade secrets and intellectual property shared with external partners.
• Build strong partner relationships and serve as a connection point across cross‑functional teams and the broader legal team, helping resolve issues before they impact launches or relationships.

Qualifications

• J.D., LL.B. or equivalent law degree.
• Active membership in good standing with a Bar in the United States or Canada.
• Approximately 5+ years of relevant legal experience gained in‑house, at a law firm and/or talent agency.
• Meaningful experience with intellectual property, licensing, complex commercial contract negotiation and brand collaborations; experience in apparel, retail and/or entertainment is strongly preferred.
• Experience advising on complex, high‑value agreements and managing sophisticated partner relationships.
• Working knowledge of advertising and marketing regulations, consumer protection and data privacy requirements relevant to collaborations.
• Exceptional communication, influencing and collaboration skills, with the ability to simplify complexity and provide clear, business‑oriented advice.

Keys to Success in this Role

• Commercial judgment – balance legal, brand and relationship considerations to enable creative, high‑impact collaborations while responsibly managing risk.
• Responsiveness – deliver thoughtful advice and agreements at the pace required by high‑profile launches and partner negotiations.
• Relationship mindset – build trust with internal teams and external partners and navigate complex negotiations in a way that supports long‑term relationships.
• Enterprise mindset – understand how collaboration decisions affect the broader business and connect the right partners across functions to drive strong outcomes.
• Operational excellence – create scalable contract, clearance and compliance processes that improve consistency and speed over time.
• Flexibility – self‑direct work, adapt to changing business priorities and take an entrepreneurial approach to solving new and ambiguous problems.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Authorization to work in Canada is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay‑for‑performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this positionis from $139,400 - 182,900 annually ; the base pay offered is based on market location and may vary depending on job‑related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Parenthood top‑up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In‑person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at View email address on publisher.sourcingsquare.com . In your email, please include the position title, the location of the position and the nature of your request. The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI‑assisted software, is strictly prohibited during the interview process. This includes, AI‑generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions. At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.