Marketing & Brand Manager
Sumu Canada
Marketing & Brand Manager
Sumu Restaurant
Downtown Vancouver, BC
SUMU is looking for an experienced, creative, and results-driven Marketing & Brand Manager to take complete ownership of our restaurant's marketing, branding, and guest engagement.
This is not an entry-level social media role.
We're looking for someone who can build and execute a comprehensive marketing strategy that drives awareness, creates viral moments, fills seats, and establishes Sumu as one of Vancouver's most viral & talked-about restaurants.
You'll have the creative freedom and responsibility to oversee every aspect of our marketing. From strategy to execution.
What You'll Be Responsible For
Develop and execute the overall marketing strategy
Manage all social media platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn)
Plan, film, edit, and publish high-quality short-form video content (Reels, TikTok, Shorts)
Create premium graphics and promotional materials using Canva and Adobe Creative Suite
Produce engaging CapCut edits and trending video content
Plan and execute seasonal campaigns, grand openings, special events, and product launches
Create marketing calendars and content schedules
Build brand awareness and maintain a consistent luxury brand image
Manage influencer outreach, partnerships, and hosted events
Develop relationships with local creators, food bloggers, and media outlets
Coordinate professional photography and videography
Manage paid advertising campaigns (Meta, Google, TikTok)
Monitor campaign performance and optimize marketing ROI
Grow online engagement and increase follower conversion into restaurant traffic
Coordinate email marketing and customer retention campaigns
Manage online reputation, including Google Reviews and social media engagement
Collaborate closely with Operations to promote new menu items, events, and promotions
Stay ahead of current food, hospitality, and social media trends
Identify opportunities for viral content and brand partnerships
Qualifications
We're looking for someone who has a proven track record of building brands—not simply posting content.
Required Experience
3–5+ years in marketing, branding, or social media management
Experience working with restaurants, hospitality, lifestyle, luxury, or food brands
Strong portfolio showcasing previous campaigns and creative work
Experience producing high-performing social media content
Demonstrated success growing social media accounts organically
Experience managing influencer campaigns
Strong understanding of Instagram, TikTok, Meta Business Suite, and current social media trends
Excellent copywriting and storytelling skills
Strong photography and videography skills
Experience editing professional content using CapCut and/or Adobe Premiere Pro
Graphic design experience using Canva and Adobe Creative Suite
Strong organizational and project management skills
Ability to manage multiple campaigns simultaneously
Self-motivated with excellent attention to detail
Preferred Qualifications
Existing relationships with Vancouver influencers, creators, food bloggers, and local media
Experience launching new restaurant concepts
Knowledge of SEO, Google Business Profile optimization, and email marketing
Experience with Meta Ads Manager and Google Ads
Experience working with AI creative tools such as ChatGPT, Midjourney, Runway, Veo, or similar platforms
Event planning and community partnership experience
Basic photography and lighting equipment knowledge
What Success Looks Like
Significant growth across all social media platforms
Viral content that increases brand awareness
Strong influencer collaborations
Successful grand opening and promotional campaigns
Increased reservations and guest traffic
Consistent premium branding across every customer touchpoint
Marketing campaigns backed by measurable performance metrics
We're Looking For Someone Who Is
Creative
Innovative
Strategic
Highly organized
Passionate about food and hospitality
Trend-conscious without chasing every trend
Confident leading projects independently
Comfortable working in a fast-paced startup environment
Excited to build a brand from the ground up
If you're passionate about creating unforgettable brands and want the opportunity to shape one of Vancouver's most exciting restaurant concepts from day one, we'd love to hear from you.
Please include:
Resume
Portfolio
Social media accounts you've managed
Examples of campaigns you've led
Examples of Reels, TikToks, or video content you've created
Any influencer or media partnerships you've managed
$55k - $60k per year
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