Marketing Associate - Brand

The Opportunity:As a key member of the Brand team, the Brand Marketing Associate plays an integral role in building some of Canada's most iconic and trusted food brands. This role is ideal for a curious, commercially minded marketer who is passionate about consumers, creativity, and driving business growth.
You’ll help bring brand strategies to life;
from breakthrough communications and innovation launches to shopper marketing, packaging, digital content, and business analytics. You’ll gain exposure to every aspect of brand management while developing the strategic thinking, commercial acumen, and modern marketing capabilities needed to become a future brand leader.
Compensation:$71,000 - $103,000 CAD base pay annually plus annual short-term incentive
The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job- related knowledge, and other organizational requirements. For part-time roles, salaries are adjusted according to scheduled hours. In addition to base salary, this role is eligible to participate in Maple Leaf’s annual short-term incentive plan.
Snapshot of a Day-in-the-Life:
Act as a steward of our brands, ensuring every consumer touchpoint including communications, media, packaging, innovation, digital content and shopper marketing remains true to clearly defined brand strategies, positioning and visual identity.
Support the development and execution of integrated marketing campaigns, partnering with agencies and cross-functional teams to deliver breakthrough consumer communications from insight through launch and post-campaign evaluation.
Lead the planning, execution and performance tracking of digital and social content across owned channels, using analytics and consumer insights to continuously optimize performance.
Partner with Shopper Marketing and Sales teams to develop national and customer-specific marketing programs that balance strong brand execution with customer strategies, capturing learnings to continuously improve future programs.
Collaborate with Category Marketing, Innovation and agency teams to bring new products and packaging updates to market, ensuring brand consistency and compelling consumer communication across multiple categories.
Analyze business performance, consumer insights and marketing effectiveness using Nielsen, shipment data, campaign KPIs and other analytics to identify opportunities and develop recommendations that strengthen brand performance.
Support annual brand planning by contributing to key business reviews, strategic priorities, marketing plans and integrated activation calendars that drive long-term brand growth.
Build strong partnerships across Category Marketing, Sales, Shopper Marketing, Finance, Insights, Supply Chain and agency teams to ensure initiatives are commercially grounded and flawlessly executed.
Manage multiple projects simultaneously, coordinating timelines, budgets, approvals and cross-functional deliverables to ensure initiatives are delivered efficiently and on schedule.
Demonstrate sound financial discipline by supporting budget management, invoice processing, forecasting and investment tracking to maximize the effectiveness of marketing spend.
QualificationsWhat You’ll Bring:
Bachelor's degree in Marketing, Business or a related discipline.
1-3 years of experience in Brand Marketing, Shopper Marketing, or a marketing agency environment
A passion for building brands, understanding consumers and creating meaningful marketing that drives business results.
Strong commercial curiosity with an ability to interpret data, identify insights and translate them into actionable recommendations.
Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
Outstanding written, verbal and presentation communication skills.
Proven ability to build collaborative relationships across cross-functional teams and external partners.
Highly organized, detail-oriented and comfortable balancing both strategic thinking and flawless execution.
Results-oriented, proactive and adaptable, with a continuous learning mindset and a bias for action.
Applicants may be subject to background check and must meet the security criteria designated for the position.
Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired;
please contact our Talent Attraction Team at View email address on ca.hrm.tc.
Additional InformationWhat We Offer at Maple Leaf Foods:
Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
Defined Contribution Pension Plan with company matching that starts on your first day of employment.
Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.
Company DescriptionAbout Us:
We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.
We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.
We are carbon neutral.
We are one of the only food companies in Canada to set science-based targets.
We’re a global food company with approximately 10,000 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico and do business in Asia.
A diverse and inclusive work environment:
Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.
We embrace a strong, values-based culture
Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.
Doing What’s Right
Shared Value
High Performance
Diverse and Inclusive Teams
Disciplined Decision Making
Our Accountability
Transparency and Humility
We use Artificial Intelligence (AI) tools to support parts of our recruitment process. AI does not make hiring decisions;
all decisions are made by human reviewers.
Our 13,500 team members work in 20+ locations across Canada and the U.S. Find out where our plants and offices are located.
There’s no limit to how far you can take your career at Maple Leaf Foods. We’re a team of people with diverse backgrounds and a wide range of skills who challenge each other every day to learn and grow. When you join our team, your opportunities for growth are endless.
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