Senior Creative Director Brand Strategy

Define Pet Valu’s brand vision from Markham in a hybrid Creative Director role, guiding identity systems, tone of voice, and creative standards.Reporting to the Vice President, Marketing, this senior leader shapes how Pet Valu, Bosley’s, Total Pet, Paulmac’s Pet, Tisol, and Chico appear across customer touchpoints. You will translate strategy, customer insights, and commercial priorities into integrated campaigns, content, retail experiences, and communications. The role also builds a modern in-house capability spanning art direction, design, copy, content, production, and creative operations.Key Responsibilities:
Define brand architecture across Pet Valu’s portfolio of bannersEstablish identity systems, tone of voice, and creative standardsSet creative vision for campaigns, content, and customer experiencesLead concepts from brief through production and executionPresent creative strategy to senior leaders and business partnersRequirements:
Bachelor’s degree or equivalent professional experience12+ years of progressive creative experiencePortfolio demonstrating integrated brand-building creative workExperience defining brand architecture and enterprise standardsExperience building multidisciplinary creative teamsBring exceptional creative judgment and integrated brand leadership to Pet Valu’s growing creative organization in Markham.
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