National Brand Strategy Director

Shape a recognized national legacy brand through strategic storytelling, audience insights, and multichannel marketing in GGC’s remote work arrangement.Girl Guides of Canada–Guides du Canada seeks a Director to strengthen brand positioning and support its mission across Canada. The role connects market research, organizational data, and audience insights with integrated campaigns and broader organizational strategies. You will oversee digital communities, social media, creative direction, and brand consistency while advising leaders and building alignment across audiences.Key Responsibilities:
Strengthen GGC’s national brand presence and positioningConnect audience insights to brand and marketing strategiesOversee social media, digital communities, and creative servicesBring GGC’s story to life across channelsAdvise executives and senior management on marketingRequirements:
Accomplished leadership across multiple audiences and channelsExperience with legacy or national brands an assetCause-marketing, membership, nonprofit, or purpose-driven experience an assetExceptional communication, presentation, and storytelling skillsStrong analytical and project-management capabilitiesUse brand strategy, community engagement, and insight-led marketing to advance GGC’s profile, mission, and connection with girls.
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