Public Relations Leader

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Join EY and help to build a better working world.

The opportunity

The Public Relations Leader sits within the Communications & Engagement pillar of EY Canada’s Brand, Marketing and Communications (BMC) team. In this role, you’ll lead a team of PR professionals to develop thoughtful, integrated and forward-thinking PR strategies, approaches and materials to drive media coverage and engagement around a variety of business priorities. You’ll also work closely with peers across the Communications & Engagement leadership team to share ideas, connect dots and help drive the overall team vision forward.

Your Key Responsibilities

• Connect PR initiatives to business goals and broader objectives of the national BMC team.
• Manage a national budget and agency support to deliver high impact results.
• Provide interview prep/media training and strategic advice to leaders and spokespeople.
• Lead, coach and develop a national team of PR specialists.
• Edit and advise on approach and copy for press releases, key messages, briefing documents, talking points, statements, bylined articles, blogs and more.
• Develop and leverage relationships with national, local and trade media.
• Proactively work with internal clients to draft robust media plans and materials for key industries, service lines, events, sponsorships and other initiatives.
• Follow news cycles and market trends to identify proactive opportunities for EY content and spokespeople.
• Distill complex, technical material into compelling, newsworthy content with unique points of view and line of sight into content whitespace areas in the market.
• Work collaboratively with Communications and Marketing team members to maximize impact.
• Play a critical role in issues/crisis management strategy development and execution.

Skills And Attributes For Success

• Ability to translate complex business topics into compelling and engaging communications that are fit for the respective audience and channel.
• A strategic and innovative mindset focused on generating new ideas to elevate the EY brand.
• Talent for identifying compelling story angles that support strategic objectives.
• A strong understanding of the Canadian media landscape and ability to develop and maintain journalist and reporter relationships.
• Actively consumes Canadian media in all its forms (TV, print, radio, podcasts,) and is able to help shape the way we collaborate with each form individually.
• Readiness to work in a fast-paced, complex, yet dynamic work environment and able to multitask on a variety of different projects, while operating with a sense of urgency.
• A team-player with a strong desire to learn and collaborate as part of a broader, integrated brand, marketing and communications team.
• Extensive experience advising and supporting executive leadership on personal brand opportunities.
• Experience within the PR industry to be able to leverage the latest tools and make bold storytelling moves.
• Experience using media monitoring tools, such as Cision and/or Meltwater.
• Experience managing external agencies to deliver high impact results. Organized and articulate, with impeccable attention to detail.

To qualify for the role you must have

• Post-secondary education in communications, public/media relations, journalism or related field (post-grad certificate in PR preferred).
• Proficiency in English; French is a preferred asset but not required.
• Minimum 7-10 years’ experience in a related field.
• Outstanding written, oral and presentation skills.
• Existing relationships with Canadian media.
• Previous digital channel or social media copy development experience is considered an asset.
• Experience with issues or crisis management.
• Agency experience an asset but not required
• This role involves interaction with internal and external clients and professionals nationally and globally. Professional competency in the English language is therefore a requirement of this role. Bilingualism in both French and English is considered an asset.

This job posting relates to an existing vacancy within our organization.

What We Offer

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. Plus, we offer:

• Support and coaching from some of the most engaging colleagues in the industry
• Learning opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets.

• Toronto: $92,300 to $142,300
• London/Waterloo/Ottawa: $92,300 to $142,300
• Vancouver: $92,300 to $142,300
• Victoria: $92,300 to $142,300

Are you ready to shape your future with confidence? Apply today.

To help create the best experience during the recruitment process, please describe any accommodations you may need.

Inclusiveness at EY

Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.

Learn about our commitment to Inclusiveness at

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with ethical principles and regulatory requirements.

To all recruitment agencies: EY does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. EY is not responsible for any fees related to unsolicited resumes.