Social Media Specialist

At Trudell Medical International (TMI), we pride ourselves on our passion for finding innovative and creative solutions which has enabled us to develop medical devices that continue to make a difference in the lives of people around the world. Situated within a modern facility located in beautiful London, Ontario, TMI offers a comfortable work environment with a respectful and family-oriented culture.

As an employee of Trudell Medical International, not only will you contribute to the development of products at the cutting edge of medical device technology, but you will also have the opportunity to perform challenging work alongside a first-rate group of dedicated professionals.

Social Media Specialist

PURPOSE: Execute TMI’s social media presence across key channels, including paid and organic content, influencer engagement, and community management.

Responsibilities Include

Content Creation & Publishing

• Develop, schedule, and publish compelling organic social media content across platforms (Facebook, Instagram, LinkedIn) in alignment with the content marketing strategy and editorial calendar
• Manage the profiles and on-page feeds to ensure a credible and coherent image, with visually compelling content that is optimized for each platform
• Research and recommend paid social ad audiences, formats, creative and budget to maximize campaign objectives
• Track and experiment with platform trends, algorithm changes, and feature/format updates to maintain brand reach and relevance
• Administer social media account access for regional marketing and agency partners in accordance with the social media policy

PArtner Content Programs

• Drive user generated content (UGC) and employee social advocacy to scale brand reach and influence
• Identify, vet, and cultivate social media influencers for both HCP and patient audiences, which includes the management of briefs, contracts, schedules of deliverables, and content approvals

Community Management

• Speak as the brand across social platforms, ensuring consistent expression of the brand promise and voice
• Foster genuine engagement by initiating conversation with fans and partners, and seeking opportunities to surprise and delight
• Ensure audience comments, messages, and mentions are acknowledged/responded to in a timely manner while monitoring and escalating issues and complaints in accordance with TMI policies

Success Measurement & Reporting

• Monitor and escalate brand mentions, emerging issues, or trending conversations to manage the organization’s reputation and ensure post-market surveillance requirements are met
• Recommend, monitor, and report on KPIs to ensure social media performance is meeting business and brand objectives
• Recommend and implement platform and content optimization based on data-driven insights
• Track recurring questions or feedback to share with relevant internal teams

Health and Safety

• Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

Qualifications

• Degree or diploma in marketing or a related field of study
• 3+ years of experience in marketing or communications
• Experience managing influencers and content partners
• Exceptional writing and storytelling skills (comfortable posting on social and web platforms, blogging, etc.)
• Experience with social media management, community management, and social listening platforms
• Proficiency working with business functions of social media platforms including LinkedIn, Facebook, Instagram, Vimeo, YouTube, and Twitter
• Strong relationship management, empathy and ability to de-escalate complaints
• Exceptional judgment when speaking as a brand and managing its reputation
• Knowledge of digital analytics
• Proficiency in Microsoft Office [Word, Excel, PowerPoint, Outlook] and Canva or Adobe Creative Suite is preferred

Trudell Medical International is committed to providing fair and equitable compensation opportunities to all teammates. The range displayed on each job posting reflects the target for new hire salaries for the advertised position. Within the range, individual compensation is determined by job-related skills and knowledge, relevant professional, lived experience, and/or work location. Our compensation policies and practices are designed to allow our colleagues’ growth and salary progression as they develop in their role. As a candidate, you are encouraged to ask compensation-related questions and have an open dialogue with your recruiter, who can provide specific details for this role and share more information about our total rewards package.

As part of our recruitment process, we may use AI tools to screen applicants and assist in evaluating candidate qualifications. All final hiring decisions are made by our recruitment team.

We are an equal opportunity employer and it is important to our Company that all its employees, including those with disabilities, find our workplace to be welcoming and supportive. If you are a candidate with a disability who requires accommodations during the recruitment process, please let us know.