Senior Manager Performance Marketing

Lead performance marketing and product growth at Rogers in Toronto, using paid media, analytics, and customer insights onsite. Drive acquisition, engagement, and retention for Canadian sports and entertainment fans across streaming products.As Senior Manager, Performance & Product Marketing, you will shape strategy for Sportsnet, Citytv, and discovery digital products. You will connect first-party data, UX/UI, CRM, and campaign analytics across direct-to-consumer subscriptions, websites, and apps. The role leads a performance marketing and CRM team while partnering with product, technology, editorial, social, sales, and other functions.Key Responsibilities:
Own performance marketing strategy, roadmap, and investment prioritiesLead campaigns from audience strategy through reporting and optimizationEstablish KPIs, testing plans, and measurement frameworksImprove acquisition, conversion, engagement, retention, and customer lifetime valueCoach teams and align cross-functional stakeholders around growth prioritiesRequirements:
8+ years in performance, digital, growth, or lifecycle marketingSubscription, direct-to-consumer, or digital product experiencePeople leadership across hiring, coaching, performance, and developmentDeep knowledge of paid search, social, programmatic, video, and app channelsFluency with campaign, web, and product analytics platformsBring performance marketing leadership, data fluency, and subscription growth expertise to Rogers’ streaming portfolio in Toronto.
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