Founding Marketing Lead

Alma is a Menlo-backed nutrition app built for people who want a real coach, not another calorie spreadsheet. The product is live, users are paying, and early acquisition is working. Now we need the person who helps turn that traction into a breakout consumer brand.

This is the first full-time marketing hire. You will work directly with Rami in Ottawa. At the start, it is basically the two of us: early, funded, moving fast, and trying to figure out the sharpest way to make people care about Alma.

This is not a polished VP Marketing job. It is a hands-on consumer growth role for someone with taste, drive, and range. You should be comfortable writing copy in the morning, finding creators at lunch, posting or editing content in the afternoon, and looking at acquisition data before you leave.

What You'll Own

• Social content: TikTok, Instagram, LinkedIn, X, YouTube Shorts, launch ideas, scripts, hooks, editing direction, and posting rhythm
• Creators and influencers: source, message, onboard, manage, and learn which creator profiles can actually move downloads
• Community and field marketing: make Alma show up locally in Ottawa and in the right online communities
• Paid and lifecycle experiments: help run Meta, Apple Search Ads, referral, landing page, email, and onboarding tests
• Brand and copy: sharpen positioning, app-store copy, landing pages, creator briefs, and short-form storytelling
• Analytics, own the simple weekly scoreboard: what we tried, what worked, what we learned, and what we do next

What We're Looking For

You are a high-agency consumer marketer near the beginning of your curve. You might have a business or marketing background, but proof matters more than pedigree: accounts you grew, campaigns you ran, creators you managed, communities you built, or content that actually reached people.

Strong signals

• You have real taste in consumer content: health, food, fitness, beauty, campus, local culture, creator economy, or adjacent categories
• You have built something scrappy before: a social account, UGC portfolio, campus project, brand collab, event, newsletter, club, store, or side project
• You can write clearly, move quickly, and handle both creative work and spreadsheets
• You are comfortable reaching out cold, taking feedback, testing fast, and following up without being managed
• You are based in Ottawa or can reliably work from Ottawa; this role needs local energy, not just remote strategy
• You are ready to focus full-time on Alma and help build the marketing function from zero to one

The Opportunity

You will shape how people first discover Alma: the first post they see, the creator who explains it, the page that gets them to download, and the habit loop that makes them tell a friend. If this works, you will have helped build the consumer marketing engine for a category-defining nutrition company.

Before You Apply

• Tell us what you would test in your first two weeks.
• Include any proof of work: LinkedIn, TikTok, Instagram, portfolio, campaign, writing sample, creator work, or a project you grew.

Wellness and Fitness Services Full-time