Part Time Brand Ambassador

Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

Lucid is continuing to grow our brand—a post luxury automotive company centered on sustainability and the human experience. As we expand, we are  always looking to connect with passionate, customer focused talent who are excited about shaping the future of electric mobility.  

This posting is designed to build a  strong talent pipeline for  future Part Time Brand Ambassador   opportunities within our studios. While specific openings may vary by location and timing, we encourage interested candidates to apply and start a conversation with us.  

The Opportunity  

Brand Ambassadors are the first point of engagement for guests visiting a Lucid Studio. They play a critical role in delivering an elevated customer experience, creating brand connection, and supporting daily studio operations.  

This is a   part time role   that requires flexibility, including the ability to work evenings and weekends .   Part Time Brand Ambassador can expect to work between 20-25 hours per week.    

What You’ll Do  

• Welcome guests, answer general inquiries, and schedule test drives  

• Capture high quality customer leads and interactions in CRM (Salesforce) 

• Conduct customer needs assessments (budget, preferences, timing) 

• Recommend suitable vehicles based on customer needs  

• Refer high potential leads to Sales Specialists  

• Ensure guests are directed to the appropriate next step in their journey  

• Build deep knowledge of the Lucid brand, vehicles, and services  

• Explain vehicle features, specifications, and pricing to stimulate consideration  

• Provide backend operational support (order paperwork, order/vehicle status clarity) 

• Support studio operations, including opening/closing checklists  

• Ensure test drive and showcase vehicles are clean, charged, and ready  

• Assist with facility needs (refreshments, maintenance requests) 

• Support day to day studio operations as needed  

What You Bring  

• Exceptional interpersonal and communication skills  

• A passion for delivering outstanding customer experiences  

• Experience in a customer facing environment (retail, hospitality, food service, etc.) 

• Patience, professionalism, and adaptability in a dynamic retail setting  

• Interest in electric vehicles and enthusiasm for building the Lucid brand  

Qualifications  

• Flexible availability including extended holiday mall hours, holidays and weekends
• Prior experience in the automotive industry highly preferred
• 18 years old minimum
• High School diploma/GED required
• Authorized to work in Canada (visas sponsorship not available)
• Prior experience with CRM tool such as Salesforce highly preferred
• Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.
• Where permitted by law, successful completion background check including, but not limited to, criminal records are a condition of employment for Lucid sales centers
• Valid driver’s license with no suspensions within the past year.   Drivers under 21 must have maintained a Driver’s License for a minimum of 3 years and successfully complete Lucid Training upon hire
• Ability to obtain appropriate provincial drivers license, where applicable

Why Apply? 

• Be considered for  future Brand Ambassador opportunities as they open  

• Gain early visibility with Lucid’s Talent & Studio leadership teams  

• Join a growing brand redefining luxury, sustainability, and customer experience  

We encourage individuals who share Lucid’s vision and values to apply and begin the conversation, even if the timing isn’t right today.  

At Lucid, we don’t just welcome diversity – we celebrate it! Lucid Motors is proud to be an equal opportunity employer. We are committed to providing employment opportunities without discrimination based on race, colour, national or ethnic origin, religion, age, sex (including pregnancy), sexual orientation, gender identity or expression, marital or family status, disability, genetic characteristics, or any other characteristic protected under applicable federal or provincial laws. We value diversity and inclusion and encourage applications from women, Indigenous Peoples, persons with disabilities, and members of visible minorities. If you require accommodation during the recruitment process, please let us know.

Compensation Range : The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Base Pay Range (hourly)

$21.92—$27 USD

Additional Compensation and Benefits : Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.  (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

By Submitting your application, you understand and agree that your personal data will be processed in accordance with our .

To all recruitment agencies : Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.